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Radio2
At the end of 2009, Radio2
consolidated sixth place in the
classification of national networks and
increased its lead over Radio Italia Solo
Musica Italiana, the station behind it.
Despite increasingly fierce competition
by the commercial broadcasters, in just
four months Radio2 grew by 12%,
recovering a position in the
classification of the top national
broadcasters and earning 400 thousand
listeners. Following the peak ratings of
September-October, there was a slight
physiological settlement.
All interventions on programming were
aimed at enriching and diversifying the
offering to reposition Radio2 with a
young adult target.
This challenge focused on the quality of
new programmes, the variety of music
offered, a radio created among the
people with the possibility � from
February 2010 � of the show bus, the
experimentation of new formats and,
above all, the capacity for renewal of
the Network's traditional strong points:
first and foremost, Il ruggito del coniglio,
Gli Spostati, 610, Caterpillar, Grazie per
averci scelto, 28', Un giorno da pecora
and Black Out. The Network is immediately
recognisable by the new sound of
Subsonica, with original rhythms and
sounds created exclusively for the new
Radio2.
Alongside the confirmation of existing
programmes, new information and
musical analysis programmes were
broadcast.
Moby Dick, on air from Monday to
Thursday from 9.00 p.m. to 11 p.m.,
explores the alternative currents of mass
culture, but also looks at commercial
music in an original key, airs previews of
new albums, broadcasts monographic
weeks ad specials dedicated to the
history of rock, inviting unusual guests
and inviting them to play exclusive live
sets.
Effetto notte, from Monday to Friday at
midnight, explores the numerous
suggestions of contemporary
entertainment in a journey among music
and film, art, theatre and literature.
Radio2 Live encapsulates all the live
music productions of Radio2, proposing
music by great Italian and international
artists every Friday after 9.00 p.m.
Events held in Via Asiago, live outside
broadcasts, reportages from the big
festivals, special within the evening
programmes. Radio2 Live is also part of
the EBU European circuit, which
proposes the big rock events offered by
Europe's public radio networks.
Twilight: good advice for regaining
contact with reality. Every day from
Monday to Friday, between 5 and 6
a.m., it presents curious news and takes
a look at what's happening at that time
of day all over the world.
The successful summer experiment
Brave ragazze was reproposed in
another time slot, at 11.00 p.m. on
Saturday and Sunday, for two hours.
Also: the weight of variety increased,
with a new daily slot for Ottovolante;
Decanter, a cheeky look at food and
wine, is confirmed as a consolidated Rai programme, with excellent revenues
from co-productions, gaining an hourlong
slot on Saturday from 8 to 9 p.m..
The cult programme Dispenser moves to
11 p.m..
In 2009 Radio2 pursued its traditional
participation in outside events.
The most successful included 'coniglio
point', listening groups for the
programme Il ruggito del coniglio in
bars, clubs and commercial outlets in
every Italian region. Radio2 also
organised important events, with
extensive audience participation and
the support of the local authorities
involved. As a reminder of the
approval of the Kyoto Protocol,
February was characterised by the fifth
edition of M'illumino di meno, the
energy saving day organised by
Caterpillar. As always, Massimo Cirri
and Filippo Solibello were the
animators of the twelfth Caterraduno
and of the second edition, in Rovereto,
of Path of Peace, an international
project realised by Radio2 in
conjunction with the Province of Trento
to celebrate the eightieth anniversary of
the end of the First World War.
The start of the new year marked the
debut of the show bus from the
Sanremo Festival, which will be
followed by many more big
appointments all over Italy.