Radio2 is the station for entertainment
and easy-listening music and is
committed to developing an offering
competitive with commercial radio in
order to recover listeners in the young
adult audience.
 
 
   
 
   
 
torna su
Radio2 vai giu'

Radio2

At the end of 2009, Radio2 consolidated sixth place in the classification of national networks and increased its lead over Radio Italia Solo Musica Italiana, the station behind it. Despite increasingly fierce competition by the commercial broadcasters, in just four months Radio2 grew by 12%, recovering a position in the classification of the top national broadcasters and earning 400 thousand listeners. Following the peak ratings of September-October, there was a slight physiological settlement.

All interventions on programming were aimed at enriching and diversifying the offering to reposition Radio2 with a young adult target.

This challenge focused on the quality of new programmes, the variety of music offered, a radio created among the people with the possibility � from February 2010 � of the show bus, the experimentation of new formats and, above all, the capacity for renewal of the Network's traditional strong points: first and foremost, Il ruggito del coniglio, Gli Spostati, 610, Caterpillar, Grazie per averci scelto, 28', Un giorno da pecora and Black Out. The Network is immediately recognisable by the new sound of Subsonica, with original rhythms and sounds created exclusively for the new Radio2.

Alongside the confirmation of existing programmes, new information and musical analysis programmes were broadcast.

Moby Dick, on air from Monday to Thursday from 9.00 p.m. to 11 p.m., explores the alternative currents of mass culture, but also looks at commercial music in an original key, airs previews of new albums, broadcasts monographic weeks ad specials dedicated to the history of rock, inviting unusual guests and inviting them to play exclusive live sets.

Effetto notte, from Monday to Friday at midnight, explores the numerous suggestions of contemporary entertainment in a journey among music and film, art, theatre and literature.

Radio2 Live encapsulates all the live music productions of Radio2, proposing music by great Italian and international artists every Friday after 9.00 p.m. Events held in Via Asiago, live outside broadcasts, reportages from the big festivals, special within the evening programmes. Radio2 Live is also part of the EBU European circuit, which proposes the big rock events offered by Europe's public radio networks.

Twilight: good advice for regaining contact with reality. Every day from Monday to Friday, between 5 and 6 a.m., it presents curious news and takes a look at what's happening at that time of day all over the world.

The successful summer experiment Brave ragazze was reproposed in another time slot, at 11.00 p.m. on Saturday and Sunday, for two hours.

Also: the weight of variety increased, with a new daily slot for Ottovolante; Decanter, a cheeky look at food and wine, is confirmed as a consolidated Rai programme, with excellent revenues from co-productions, gaining an hourlong slot on Saturday from 8 to 9 p.m..

The cult programme Dispenser moves to 11 p.m.. In 2009 Radio2 pursued its traditional participation in outside events.

The most successful included 'coniglio point', listening groups for the programme Il ruggito del coniglio in bars, clubs and commercial outlets in every Italian region. Radio2 also organised important events, with extensive audience participation and the support of the local authorities involved. As a reminder of the approval of the Kyoto Protocol, February was characterised by the fifth edition of M'illumino di meno, the energy saving day organised by Caterpillar. As always, Massimo Cirri and Filippo Solibello were the animators of the twelfth Caterraduno and of the second edition, in Rovereto, of Path of Peace, an international project realised by Radio2 in conjunction with the Province of Trento to celebrate the eightieth anniversary of the end of the First World War.

The start of the new year marked the debut of the show bus from the Sanremo Festival, which will be followed by many more big appointments all over Italy.