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Rai is the country’s leading cultural entity and Raitalia becomes the privileged vehicle of all things Italian. |
Raitalia
Raitalia is distributed in all the
continents, with four different channels
(Americas, Australia, Asia and Africa,
Europe and also in Italy on Sky
channel 804). It offers viewers the
best of Rai's television production, of
every kind: from TV series to
entertainment, from information to
journalistic analysis and cultural
productions.
The television offering of the best of
RaiUno, RaiDue and RaiTre is completed
by the original productions of Raitalia
and information takes on a fundamental
role within this sphere.
Daily information is provided by Italia
News � a self-produced news and
information programme designed for
Italians abroad � and by the daily
analysis of Italia Focus.
Culture, international political and
economic issues, science, European
policies, Italian excellence abroad and
international cooperation analysed for
30 minutes every day.
Another appointment with information
comes in the evening with Italia World,
the analytical talk show which tackles
big social and political themes of
interest for Italians living abroad.
The information pages close with the
service broadcast, represented by Italia
chiama Italia and Sportello Italia, an
open window at the service of Italians
living abroad to help them cope with
the problems in relations with their
home country. A religious slot,
Cristianità, completes the offering of
information.
A special space is dedicated to sport
which, with La Giostra dei Gol tells
Italians living abroad all about Italian
football, offering all the matches played
in the Serie A and Serie B Football
Championships. During the programme, broadcast every Saturday and Sunday,
comments and confrontations liven up
the studio.
The information programmes are joined
by those of the network.
The programming of Storie d'Italia continued. The programme was
conceived and designed for the 150th
anniversary of the Unification of Italy,
March 1861/2011, which provides an
excellent opportunity to tell the story of
our country, with immense appreciation
by viewers.
Made in Italy tells the past and present
of the men who, with their hard work
and intelligence, have made and
continue to make Italy great in the eyes
of the whole world.
Daily appointment with L'Almanacco di
domani, the slot which spans, with its
numerous pages, from the historical
events that took place on that date to
advice for the day about to begin.
Culture and music are presented every
week in Il Caffè, the lounge where
Italian personalities from the worlds of
culture, theatre, literature, music, film
and comedy take turns at talking.
Bringing the numerous foreign viewers,
but also Italians or the children and
grandchildren of Italians, back to or
closer to the use of our language is the
ambition of Parliamo italiano. Raitalia is also radio and Internet, for a
complete media offering.
The radio with news and information
and the historical broadcasts of
Taccuino Italiano and Notturno Italiano.
Taccuino Italiano continues its journey
through literature, art, music,
entertainment and society. Notturno
Italiano, the oldest programme in Rai
galaxy, together with La Domenica
Sportiva, on air every night from 20
past midnight to 6.00 a.m., has
disseminated the tradition for Italian
music of all times, also presenting, with
live link-ups, come of the most
important light music events that take
place in Italy. The Radio offering is
completed with Racconto Italiano,
drama-documentaries and TV series
which tell the life and vicissitudes of
famous Italians loved all over the
world.
For a complete media offering, Raitalia
is also the Internet, with two portals,
both online in English and Spanish
versions too.
The first, Rai Internazionale online
(www.international.rai.it) is linked to
radio and television production where
users can consult the programming and
enjoy TV on demand and radio via
streaming. It is an information and
analysis service on the TV and radio
programming of Italian public television
abroad and the distribution of the signal
in the world.
The second portal, Italica
(www.italica.rai.it) is dedicated to Italian
culture. A veritable virtual encyclopaedia
of our country, dedicated to its history,
customs and tradition, with the
institutional aim of disseminating and
promoting the knowledge of the Italian
language and culture throughout the
world.
In 2009 Rai Internazionale online and
Italica totalled about 30 million pages
viewed and over 4.3 million single users
(Nielsen figures).
The average monthly traffic is about 2.4
million pages viewed and 360 thousand
single users.
The total number of pages online is
over 90,000, with about 170,000
pictures and over 7,000 audio and
video files.
The programming of the Television
Channels (Raitalia Tv), the radio
broadcaster (Raitalia Radio) and
websites published by Rai Internazionale
observe the inspiring criteria indicated
by the Convention between Rai -
Radiotelevisione Italiana and the
Presidency of the Council of Ministers,
signed in 2007, in force until 31
December 2009.