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RaiNet
Over one billion pages visited, with a
monthly average of 5.7 million users
(+8% and +19% on 2008) are the
results achieved by Rai web in 2008.
This proves the growing alignment
between TV and web and the growing
appreciation of the public for editorial
offering proposed.
The result of the video portal Rai.tv is
particular appreciable, with over 167
million pages seen, tripling the number
since 2008.
The excellent results in terms of traffic
confirm our decision and encourage
RaiNet to carry on with the preparation
of a competitive, high-quality editorial
offering.
The solidity of the project and the
development of activities, within an
attentive cost-containment framework,
made it possible to record a gratifying
economic result for management and
shareholders.
10 February 2009 was the launch date
of the new portal Rai.it, designed and
created with the following main aims:
- to give the connected offerings a
better graphic identity, in order to
improve the recognition by users of
Rai brand and content on the web;
- to strongly highlight the multimedia
contents available, such as the
simulcast offering, live radio and TV
broadcasts and the vodcast and
podcast offering;
- highlight the increased frequency with
which the editorial contents offered
are updated;
- to offer dynamic, modular layouts
with the possibility for the user to
customise them to suit personal
preference with regard to contents
and graphics;
- to present the offering via flexible and
streamlined interfaces based mainly
on the use of CSS and graphic
elements;
- to clearly highlight the latest contents
published on Rai platforms (latest
videos, latest launches, latest
podcasts);
- to implement the search functions,
offering users the chance to perform
free and advanced searches;
- to implement a new, more flexible use of the Rai.it surfing bar;
- to highlight Community functionality.
The number of streaming channels on
Rai.tv increased considerably, almost
doubling (from 7 to 13), and enjoying
remarkable success not only in terms of
the number of pages visited and single
users, but also in terms of on-lie
reputation of the Rai.tv product.
Web TV
A dedicated daily offering, arranged
into a bouquet of theme-based
channels for use at any time of day,
regardless of timing and the rigidity of
traditional programming, both in linear
and video on demand formats.
Rai's offering of theme-based web TV
channels, Rai.tv, was implemented
during 2009, focused on segmentation
and on the richness and appeal of the
contents.
There are now 21 theme-based web
channels available on demand on
Rai.tv, available for use in specific
templates accessed through the
videowall of the Rai.tv hp and the 'Web
channels' dedicated page.
This is an offering which is always
aimed at specific groups of users,
proposing daily programming of
contents on demand relating to the
theme of the channel.
In the second half of 2009, the offering
was expanded with the addition of new
channels, including several theme-based
channels dedicated to a specific
programme or event. The channels
currently broadcast are:
- Comedy
- TV fiction series
- Primo Piano
- Rai Music
- Millepagine
- Science & Technology
- Viaggi e Paesi
- Rai Kids
- Rai Tween
- 1 su mille
- Anteprima
- Celebrity
- Trenta Secondi
- Ricette in Tv
- Salute
- Cinema
- X Factor
- Sanremo
- Mostra del Cinema di Venezia
- Scalo76 Talent
- Miss Italia
Figures
During 2009, with over 900 websites on
line (entertainment, information, service
websites), the Rai Portal achieved a new
absolute record in terms of users: a total
of 1,082 million pages visited and a
monthly average of 5.7 million single
users, recording growth of +8% and
+19% respectively on 2008.
162 million videos were released, with
an increase of 300% on 2008.
The most-visited websites were:
1. Rai.tv, with +93% on 2008 in terms
of single users (and +252% in terms
of pages seen);
2. Rai.it homepage, with +29% on
2008 in terms of single users and
+12% in terms of pages seen;
3. RaiNews24, up one place with +33%
for single users and +20% in terms
of pages seen;
4. RadioRai, down one place with -3%
on 2008 for single users but +6% in
terms of pages seen;
5. Teletext, with +7% once again in
terms of users and -14% for pages
seen.
Here are some details of figures during
the year.
The most relevant event during 2009
was recorded in February, thanks to the
launch of the new Rai.it and Rai.tv
portals (on 10 February) and the 59th
Sanremo Festival, with 102.8 million
pages seen and 6.3 million single users (with increases of about 10% on the
previous month and 30% on February
2008).
Another important peak was recorded in
October, November and December,
with 310 million pages seen altogether
and over 6.5 million single users a
month, thanks to the excellent result
recorded by the Rai.tv Video Portal and
to the success of the roughly 1,000
audio tracks of Sanremo Nuova
Generazione.
The Internet market (excluding
applications like instant messenger,
media player, media sharing etc.) with
22.1 million single users during
December, recorded a 2% increase on
the previous month and an 8% increase
on the previous year.
Comparing the monthly averages over
12 months (January-December) over the
years, the Rai Portal remains stable, in
line with the market trend.
As regards the foreseeable development
of operation, 2010 will be characterised
by web 3.0 broadcasting proposals
aimed at increasing the involvement of
users on the Rai portal.
Three important broadcasting projects
will characterise 2010: the launch of
Replay Tv, the implementation of the Rai
Mobile portal and the creation of a sort
of Rai Social Network.