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Technical skill, great
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Rai Sport
Let's look at the situation in detail: Rai
Sport Più, visible on the digital bouquet
and on the satellite platform, has
increased its daily sports offering,
covering the whole 24-hour period with
live sporting events of various kinds, with
three fixed daily appointments: the 9.00
a.m. edition of the news, taking a look at
the national daily and sports newspapers,
another news programme at 2.30 p.m.
and a summary of the day's events at
11.30 p.m.. There are also six continuity
studies throughout the day, with
information, articles and analyses.
The consolidation of Rai Sport Più, with
its further technical and organisational
improvement, has enabled the increase
in the range of products offered for the vision of various kinds of sporting events
particularly disciplines which are not
broadcast by the satellite competition.
The result is a tangible increase in
viewers and the consequent growth of
income from advertising for the public
broadcasting company.
In addition to its daily work, Rai Sport
succeeded in proposing an impeccable
offering with regard to the two big
sporting events of the year: the world
swimming championships in Rome, in
June and July 2009, and the world
athletics championships scheduled to
take place in Berlin from 15 to 23
August. These two appointments enabled
Rai to achieve record viewing figures,
thanks partly to the work carried out by
Rai Sport reporters, with their live
presentations of emotions and results
every day. This success was also achieved
due to the support of the Production
Management.
Rai Sport was consolidated as absolute
leader of the sports television offering,
thanks to the Serie A football
championship, which was monitored
from all angles, including those of a
sociological nature, with inquiries and
analyses, particularly in the Monday
evening programme, Replay, on air at
11.00 p.m., with excellent results in
terms of viewing figures.
Unlike the commercial and satellite
competition, Rai Sport also guaranteed
its mission as a public service
broadcaster offering a wide variety of
sporting disciplines. The following sports
were covered by the three generalinterest
channels and by Rai Sport Più:
the world figure skating championship,
the men's and women's European
basketball championships, the men's
and women's European volleyball
championships, the world fencing
championship and the world rhythmic
gymnastics championship.
Lastly, Rai Sport produced and
broadcast international cycling: the Giro
d'Italia, the Tour de France, the great
classics and the world championship.
The best of Rai Sport's offering however
continues to be the range of daily and
weekly features and analyses: the 6.10
p.m. edition of Tg Sport on RaiDue, La
Domenica Sportiva, Dribbling, 90°
Minuto, Sabato Sprint, 90° Minuto Serie
B, Martedì Champions, Un Mercoledi da
campioni and the features on Formula
One Racing: Pole Position, Pit Lane,
Reparto Corse, Numero Uno.