Rai Sport

Let's look at the situation in detail: Rai Sport Più, visible on the digital bouquet and on the satellite platform, has increased its daily sports offering, covering the whole 24-hour period with live sporting events of various kinds, with three fixed daily appointments: the 9.00 a.m. edition of the news, taking a look at the national daily and sports newspapers, another news programme at 2.30 p.m. and a summary of the day's events at 11.30 p.m.. There are also six continuity studies throughout the day, with information, articles and analyses.

The consolidation of Rai Sport Più, with its further technical and organisational improvement, has enabled the increase in the range of products offered for the vision of various kinds of sporting events particularly disciplines which are not broadcast by the satellite competition. The result is a tangible increase in viewers and the consequent growth of income from advertising for the public broadcasting company.

In addition to its daily work, Rai Sport succeeded in proposing an impeccable offering with regard to the two big sporting events of the year: the world swimming championships in Rome, in June and July 2009, and the world athletics championships scheduled to take place in Berlin from 15 to 23 August. These two appointments enabled Rai to achieve record viewing figures, thanks partly to the work carried out by Rai Sport reporters, with their live presentations of emotions and results every day. This success was also achieved due to the support of the Production Management.

Rai Sport was consolidated as absolute leader of the sports television offering, thanks to the Serie A football championship, which was monitored from all angles, including those of a sociological nature, with inquiries and analyses, particularly in the Monday evening programme, Replay, on air at 11.00 p.m., with excellent results in terms of viewing figures.

Unlike the commercial and satellite competition, Rai Sport also guaranteed its mission as a public service broadcaster offering a wide variety of sporting disciplines. The following sports were covered by the three generalinterest channels and by Rai Sport Più: the world figure skating championship, the men's and women's European basketball championships, the men's and women's European volleyball championships, the world fencing championship and the world rhythmic gymnastics championship.

Lastly, Rai Sport produced and broadcast international cycling: the Giro d'Italia, the Tour de France, the great classics and the world championship.

The best of Rai Sport's offering however continues to be the range of daily and weekly features and analyses: the 6.10 p.m. edition of Tg Sport on RaiDue, La Domenica Sportiva, Dribbling, 90° Minuto, Sabato Sprint, 90° Minuto Serie B, Martedì Champions, Un Mercoledi da campioni and the features on Formula One Racing: Pole Position, Pit Lane, Reparto Corse, Numero Uno.