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In the world of increasingly standardised contemporary Tv, RaiTre has a guiding thread all of its own, it has character and it’s interesting. RaiTre is a network with brand value and visibility which have been far superior to its audience shares for years. |
RaiTre
The inquiries of Report, the political
information of Ballarò, the investigations
of Chi l'ha visto and the reports of Mi
manda RaiTre flanked informative and
entertainment programmes (both in the
day time and prime time slots), such as
Ulisse, Geo & Geo, Elisir, Alle falde del
Kilimangiaro and Cominciamo bene which confirmed good results with
audiences and critics once again in
2009.
The Specials of Che tempo che fa dedicated to single themes of
undisputed interest were a huge
success. Roberto Saviano, author of
Gomorra, who has become the symbol
of the battle against the camorra,
stimulated by the direct questions posed
by Fabio Fazio, told the audience about
his passions and hopes, conditioned by
an 'armoured' life.
For the opening of the season at Milan's
La Scala Theatre with Bizet's Carmen,
Maestro Daniele Barenboin accompanied RaiTre viewers on an
unforgettable journey in the world of
classical music. Another exciting evening
dedicated to music, starring Fabrizio De
Andrè, as remembered by his wife,
colleagues and friends.
2009 also confirmed the excellent
results of Presa diretta, the inquiry
programme with which Riccardo Iacona,
recommencing his journey across Italy,
tackles topics related to politics and
society from a different angle,
generating innovative analyses. Two
episodes were of particular interest,
Caccia agli zingari, which showed
viewers the less obvious aspects of the
world of the Rom people, and La
stangata, which revealed the long chain
of contracts and subcontracts of the TAV
(high-speed train) to seek the reasons
for this veritable blow to public
accounts.
In the sphere of entertainment and
satire, the programme Parla con me increased its viewing figures compared
to the previous year. The 'band' led by
Serena Dandini keeps viewers company,
involving and entertaining them from
Tuesday to Friday with the imitations of
the brilliant Neri Marcorè and Caterina
Guzzanti, the irony of Dario Vergassola,
the irreverence of Andrea Rivera and the
comedy of the Trio Medusa.
The new scientific information
programme is Nati Liberi, presented by
Licia Colò who, with her usual
elegance, presented the exclusive
documentaries of National Geographic,
accompanying viewers during four
interesting prime time slots of immense
success, dedicated to the world of
animals and nature.
RaiTre's historical programmes
dedicated to nature, the environment
and the animal kingdom continue with
unquestionable success: Geo & Geo and Alle falde del Kilimangiaro, always
full of reportages and advice for
informed tourism.
The increase in viewers in a time slot
which is notoriously difficulty for the
channel, at 13.10, must be highlighted.
It was conquered by the programming
of Terra nostra which, besides being a
classic soap opera which besides telling
a deeply troubled love story, also
realistically portrays the situation of the
Italians at the end of the 19th century, as
well as their hopes of leading a better
life in Brazil than that reserved to them
in the newly created Italy.
RaiTre couldn't avoid tackling the
economic situation which negatively
characterised 2009: the collapse of the
US merchant bank Lehman Brothers,
which devastated the world's stock
exchanges.
And it did so with Da Wall Street a Gran
Torino: a documentary � inquiry �
lasting three months, spent travelling in
America to tell of the economic
recession, the collapse of Wall Street
and the arrival of Fiat in Detroit.
With its usual attention to politics and
current affairs, just one day after the
earthquake in L'Aquila, Ballarò dedicated a whole episode to the event.
It took an analytical look at the causes,
the possibilities of preventing the event
and the initial conditions after the
earthquake.
2009 also confirmed the offering aimed
at younger viewers, with Melevisione,
Trebisonda, È domenica papà, Il gran
concerto.
As regards viewing figures, RaiTre, with
some of its leading programmes such as
Che tempo che fa and Report succeeded in reaching excellent results
with younger (share above 13% for the
25-54 target) and more educated
(share between 25% and 30% for the
university graduate target) viewers.
RaiTre: combining public service and
high ratings
RaiTre is the network where the public
service achieved excellent audience
figures in 2009, such as:
- 22.7% for Che tempo che fa (8 March);
- 21% for Ballarò (15 December);
- 14.8% for Report (19 April);
- 12.7% for Presa diretta (22 February).
Worthy of mention during the lateevening
time slot were:
- 17.8% for Amore criminale (18 April);
- 16.6% for Parla con me (1
December);
- 14.3% for Glob (18 October);
- 13.9% for Sfide (4 September);
- 13.8% for Un giorno in pretura (28
March);
- 13.3% for Storie maledette (10
October).
Daytime television highlights included:
- 16.9% for Geo & Geo (2 January);
- 12.9% for Alle falde del Kilimangiaro (4 January);
- 10.8% for Cominciamo Bene (20
February).
A map of RaiTre
News & Information: Ballarò, In 1/2 ora,
Cominciamo bene
Inquiries: Report, Presa Diretta, Blu notte,
C'era una volta
Irony: Che tempo che fa, Blob, Parla con me,
Glob, Tatami
Memory: La Grande Storia, Enigma,
Correva l'anno, Sfide, Ritratti
Commitment: Mi manda RaiTre, Chi l'ha visto,
Racconti di vita, Doc3,
Culture: Passepartout, Le Storie di Augias,
Per un pugno di libri, Prima della prima,
La musica di RaiTre
Noir: Un giorno in pretura, Amore criminale,
Storie maledette
Emotions: Un posto al sole, Agrodolce,
Terra Nostra, La scelta di Francisca,
La nuova squadra, Medium,
Un caso per due, Il circo
Nature and Science: Ulisse, Superquark,
Geo & Geo, Nati liberi, Elisir, Pronto Elisir
Travel: Alle falde del Kilimangiaro
Children: Trebisonda, Melevisione,
È domenica papà, Il Gran Concerto,
Mamme in glob