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Service Contract
As already mentioned, as regards the
regulation of the sector, the public
service concession holder's broadcasting
activity is regulated not only by the Law,
but by the Service Contract.
In accordance with the Service Contract,
the offering of quality programming,
which is to be in line with Italian values
and ideals, as well as with audience
sensitivities and the interest of minors, is
characterized by a range of content and
efficiency in production that gives the
public a positive image of the public
service provided, and this in terms of the
level of programming, the
appropriateness of the mission that it is
required to fulfil as compared with
commercial broadcasting, and the cost
of the licence fee.
To that end, the following is a list of the
primary responsibilities:
. the freedom, completeness,
objectivity, and pluralism of
information;
. safeguarding the national identity, as
well as local identities and the
identities of the minority language
groups;
. the nation's political and economic
developments and the challenges of
modernization;
. the developments in political and
economic relations with European
partners and the dissemination of the
key aspects of their cultures;
. providing information on the politics,
economies, and societies of non-EU
countries, particularly the world's
least-developed nations both
economically and socially;
. promoting culture, history, traditions,
and artistic heritage;
. respect for the environment;
. representing the reality of daily living
in Italy;
. promoting employment and
employment conditions;
. the issues of civil law, solidarity,
feminism, equal opportunities, and
integration;
. public safety, reporting violence,
crime, breakdown of the social fabric
and social marginalisation;
. focus on the family;
. the protection of minors, the elderly,
and other groups in need of
protection.
The new guidelines relating to the
Service Contract issued by the Italian
Communications Authority in agreement
with the Ministry for Economic
Development for the 2010-2012 term
fall within this framework.
The following obligations have been
established:
. offering the public with balanced,
quality programming;
. representing every territorial, social
and cultural aspect of Italy;
. promoting education and a mental
aptitude towards learning and
assessment;
. stimulating interest in culture and
creativity, also making the most of the
nation's artistic heritage;
. guaranteeing fee use of quality
content;
. promoting the knowledge of Italy in
the world and a non-superficial
knowledge of the international
context in Italy;
. promoting the dissemination of the
constitutional principles, the
awareness of public rights and the
growth of the sense of belonging of
all Italians to the European Union;
. reflecting cultural and multiethnic
diversity with a view to integration
and social cohesion;
. extending the benefits of new
technologies to as many people as
possible, in an innovative and
competitive context
In short, Rai is required to fulfil more
public service tasks than in the past,
with an inevitable rise in costs.
Lastly, Rai's ethical code must
acknowledge the Code of selfregulation
on matters of representing
legal issued in broadcasts, signed by the
concession holder on 21 May 2009, the
"Media and minors" code, as renamed
by Presidential Decree no. 72 of 14
May 2007, the Code on sporting
commentary broadcasts, pursuant to
article 34 of the Consolidate
Broadcasting Law, acknowledged with
decree 21 January 2008, as well as a
Code of good conduct which contains
specific instructions for the various
situations. The service contract must
impose the respect of the Ethical Code.
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