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Rai and Society
Owing to its public service remit, Rai is
not simply a business entity but is part of
the social, cultural and economic fabric
of the country.
The previous chapters, which outlined
Rai's mission and its Service Contract
and looked in detail at the various
media platforms used, clearly
demonstrate that from a statutory level
all the way down to the smallest
corporate or editorial decision, Rai is
always working to forge, vitalise and
strengthen its bonds with Italian citizens
at home and abroad. In carrying out its
mission, Rai respects people's cultures,
religions, sensitivities, languages and
any physical disabilities.
The management of this relationship
creates a real two-way flow.
Rai not only offers an array of
programming to fulfil its responsibility to
provide services, news and
entertainment but, above all, it is also
receptive to the trends and realities of
society, which it attempts, within the
limits of its remit, to reflect and
represent.
This commitment, which stems first and
foremost from an ethical and civil sense,
and only secondarily from legal
obligations and prescriptions, is present
throughout the Group and is embodied
in specific structures, chief among which
is the Social Secretariat.
Rai's Social Secretariat is in
charge of social communications and
programming. It draws up the
guidelines and reference principles
for the presentation of social
problems by Rai, within the sphere of
the service contract between Rai and
the Ministry of Communications. The
Secretariat defines, proposes and/or
carries out social initiatives, also in
conjunction with associations and
institutions, working on social issues
outside as well as inside radio and
television and multimedia
programming. It takes care of and
promotes the social issues
represented by the associations and
institutions operating in this direction,
by directly interfacing with them, the
aim being to draw as much public
attention as possible to social
problems.
In 2009, the work of the Social Secretariat
developed throughout numerous
cooperative actions and initiatives, all of
which are listed on the website
http://www.sas.rai.it/agenda/agenda.html.
They particularly include:
- The ceremony for the presentation of
the '2009 International Voluntary
Work Award', organised by the
FOCSIV (Federazione organismi
cristiani servizio internazionale
volontariato) on the occasion of
International Voluntary Work Day.
- The 'Italian Sport Awards 2009'
organised by AG Onlus & AG Alfani
Group.
- The press conference for the
presentation of 'Raccontare un'altra
Africa è possibile' (It's possible to tell another Africa), during which the
next mission of Medici con l'Africa
Cuamm and the Social Secretariat
to take Rai cameras to the hospital
of Wolisso in Ethiopia was
presented.
- The Award Ceremony of the second
edition of the Child Guardian Award
2009, promoted by Fondazione Terre
des Hommes Italia onlus.
- 59th edition of the Day for the victims
of accidents in the workplace,
organised by Anmil - Associazione
Nazionale Mutilati ed Invalidi del
Lavoro.
- The press conference for the
presentation of the fund raising
campaign for the construction of a
highly specialised centre in Rome for
the rehabilitation and social
integration of the blind, promoted by
the Unione Italiana Ciechi e degli
Ipovedenti, with the participation of
the Rai Social Secretariat.
- 15th edition of the 'Ilaria Alpi'
Television Journalism Award promoted
by the Regione Emilia-Romagna,
Municipality ofi Riccione and dither
Province of Rimini and organised by
the Cultural Association Comunità
Aperta, with the patronage of the Rai
Social Secretariat.
- Presentation by the Social Secretariat
of three plaques to the FAI - Fondo
per l'Ambiente Italiano, for its
commitment in communication to the
public of the importance of the
defence and exploitation of the Italian
artistic and landscape heritage of the
FAI.
- National Day of Solidarity for Filo
d'Argento Auser, with the distribution,
in squares throughout Italy, of packets
of organic spaghetti made with wheat
from land confiscated from the Mafia
in Sicily, promoted by the Auser
association in support of the
telephone help-line for the elderly,
with the patronage of the Rai Social
Secretariat.
- in 64 Italian towns � Fifth National
Day of Fondazione ABIO Italia Onlus
to create awareness of the
hospitalisation of children and
voluntary work on children's wards,
with the patronage of the Rai Social
Secretariat.
- Triangular football tournament
between the teams of the Italian Rai
Journalists, Italian Magistrates and
local Police Force within the scope of
the project 'Un pallone per amico' (A
football for a friend), now in its 9th
edition ad aimed at improving the
sense of legality in the community,
organised by the Catania Police
Headquarters Force, with the
patronage of the Rai Social
Secretariat.
- 'Una canzone per ricominciare' (A
song to start again), the important
charity show organised by Raimo
Produzioni and the Municipality of
Montesilvano, in support of the
people of Abruzzo in the
reconstruction of L'Aquila, with the
patronage of the Rai Social
Secretariat.
- 18th edition of the 'Partita del Cuore'
charity football match between the
Italian Singers team and a team
made up of sports champions
captained by Alex del Piero,
organised by the Associazione La
Partita del Cuore - Umanità senza
confini, with the patronage of the Rai
Social Secretariat.
- Awareness event 'Voci nel silenzio. La
violenza nega l'esistenza', to draw
attention to domestic violence,
organised by Piemonte Region, with
the patronage of the Rai Social
Secretariat.
- Fund raising at the May 1st concert for
safety in the workplace, promoted by
Associazione Primo Maggio.
- Awareness campaign and fund raising
for Telefono Azzurro 'Fiori d'Azzurro',
to support the association's activities
within the scope of the Aprile Azzurro campaign, with the patronage of the
Rai Social Secretariat.
- Rai Networks - 'Trenta Ore per la
Vita', television fund-raising
marathon, dedicated this year to the
Dream programme of the Community
of Sant'Egidio to prevent the spread
of HIV from mother to child.
- WWF day 2009 � fund raising event
partly destined to support two projects
in favour of the people affected by the
earthquake in Abruzzo. The WWF
made its reserves available to house
the homeless and organised
assistance for children and youngsters
involved.
- Press conference for the presentation
of the initiative 'Abolizione della pena
di morte in Congo' (Abolition of the
death penalty in Congo), organised
by Nessuno Tocchi Caino, with the
participation and patronage of the Rai
Social Secretariat.
The Social Secretariat is also responsible
for the production of descriptive
voiceovers (in collaboration with
RaiUno, RaiDue, RaiTre and RadioRai)
so that blind people can listen in to
medium wave radio broadcasts
describing the on-screen action of a
number of popular television
programmes.
The role played, with the aid of the
Social Secretariat, by the Sede
Permanente di confronto on social
programming, which is made up of 12
members representing sections of civil
society and 12 representing Rai, should
also be mentioned. This is a standing
committee for the monitoring of socially
relevant output to ensure that the
provisions of the Service Contract on
respect and the quality of the spaces
dedicated to social issues are
implemented.
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