Televideo is one of the most
recognisable and timeless Rai brands,
a sort of ‘printed’ newspaper with 26
years of history behind it, strongly
based on a high vocation for public
service. The teletext service is available
on the three general-interest networks
and the broadcast is a ‘mosaic’ of
editorial missions also available on
the web, digital terrestrial television
and mobile telephone.

   
 
 
     
  Televideo maintains and expands its role in the media panorama despite growing competition between informative platforms. Users see it as "a simple communication interface, easy to use and readily available due to the fact that it sits in the heart of the home". 60/4,000 indices/simultaneous pages on RaiUno and RaiDue 21/20,000 regional editions/simultaneous pages on RaiTre  
 
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Televideo Nazionale, with its news pages on air 24/7, is available on RaiUno and RaiDue, offering sixty indices and four thousand pages published simultaneously. RaiTre broadcasts the 21 different editions of Televideo Regionale (an edition for each region, with two in Trentino-Alto Adige), with about thirteen thousand simultaneous pages. The tasks with an extremely high rate of service feature guaranteed news and information for the hearing-impaired and specially programming for the blind.

In addition to news and information (with Ultim'ora, Prima Pagina, which scrolls through the events of the day both in Italy and around the world, including the economy, politics, citizens' rights, sport, culture, and entertainment), Televideo Nazionale offers a bit of everything: from the stock exchange to the labour market, from social security to taxes, from education to healthcare, from weather to transportation, from TV and radio programmes to horoscopes, from cuisine to the lottery, from the home to environmental issues and from government agencies to consumer associations.

Televideo Regionale, on the other hand, focuses on services and segments of a more regional scope, guaranteeing constant updates on local pharmacies, cinemas, theatres, the weather, traffic and sport (with over 500 championships in the various disciplines), while promoting relations between local government and its citizenry.

Not only does the huge audience gained over the years by Televideo withstand the challenge posed by the new media, it continues to grow. Almost 21 million Italians know and use Televideo, and 7.5 million people use Televideo every day. The latest research carried out certifies that "61% of users use Televideo while watching television programmes and that the remaining 39% switch on the TV specifically to use it". Besides TV programmes, the themes which receive most viewers are current events and sport. The habits of Televideo users show satisfaction with use and well as quick, easy and userfriendly communication.

Similar results have been achieved for the digital terrestrial version, which has been on the air since 2004, and above all for the web version, www.televideo.rai.it. In 2009, the completely renewed Televideo website alone accounted for roughly 55% of all traffic for Rai news and information, with nearly 146 million page views and over 600 thousand single users per month.

Televideo's primary mission, together with the provision of information, is defined by the Service Contract between Rai and the Italian government. For the hearing impaired, Televideo provides live subtitles for the 1.00 p.m. edition of the Tg2, the 2.20 p.m. edition of the Tg3 and the 8.00 p.m. edition of the Tg1 every day. It also guarantees subtitles for a wide range of live or recorded programmes � partly reproposed on the web and differentiated by genre � (films, TV series, entertainment, documentaries, cartoons, etc.) and supplies subtitles in English for a total of over 10,600 hours of subtitling in 2009.

Along with subtitling, Televideo also plays a very delicate role in providing programming for the blind, with news and information, audio-books and musical works, not only for informative purposes but also for computerised learning. Here, the highlight is the production by Televideo of a variety of multimedia works, especially fairy stories dedicated to blind and vision-impaired children, also for educational purposes.