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Once again in 2009 Italians preferred the Tg1 as their leading source of information, a result which confirms the appreciation of the completeness, credibility and quality of the information offered. |
TG1
The past year has been characterised by
numerous events. In chronological
order: the taking of office at the White
House by America's new President,
Barack Obama, the case of Eluana
Englaro and the consequent debate on
euthanasia, the earthquake that
destroyed L'Aquila, the European
elections and the G8 conference; the
killing of six Italian soldiers in Kabul and
the tragic floods in Messina.
In this setting, Tg1 confirmed its status
and a reference point for viewers in
terms of completeness, authority and
promptness, remaining faithful to its
elegant, institutional style, maintaining a
serious yet calm approach and
implementing a series of broadcasting
initiatives which allowed Rai's leading
news programme to improve its viewing
figures in all the time slots and occupy
the first 99 places in the classification of
most watched TV news programmes in
2009.
The productive efforts made by Tg1
have made it possible to create a
quantity of broadcasts (news reports,
specials, features, analyses and special
editions) totalling about 1,343 hours,
compared to 1,220 hours in 2008.
The 8.00 p.m. edition of the Tg1, with
an average 6,065,000 viewers and a
28.5% share, is confirmed not only as
the leading source of information, but
also as the most watched TV programme
every day. The advantage over the Tg5
was 691,000 viewers (3.4 share points).
In 2009, the 1.30 p.m. edition of the
Tg1 was confirmed as the most watched
news programme in the afternoon,
reaching an average number of over 4
million viewers (27.7% share).
The Tg1 Specials also achieved
excellent results, especially the edition
broadcast on 1 November in relation to
swine flu, which reached over 2 million
viewers.
The Tg1 also worked in cooperation with
the production team of Porta a Porta to
create two prime time and four later
evening programmes on the earthquake
in Abruzzo and the G8 Meeting in
L'Aquila, which obtained average
viewing figures of 3,227,000. The
programme Porta a Porta -Tg1 Speciale broadcast to provide information on the
dreadful earthquake that hit Abruzzo on
6 April 2009 gained 6,777,000 viewers
and a share of 26.94%.
Since last October, alongside the 13
daily editions of the Tg1, the
programming of the analytical features
has been renewed and improved.
There are 14 altogether, ranging from
books to politics, from art to technology,
from entertainment to food, offering a
detailed and curious view of the world
around us: Mostre & eventi, Persone,
Note, Atlante, Prime, Storia, Fa' la cosa
giusta, Doctors, Tendenze, Turbo, Techno,
Terra e sapori, Doreciakgulp and Billy. The huge public success of the weekly
broadcast Tg1 Storia was confirmed
again in 2009, reaching an average
1,197,000 viewers with a 26.6% di
share.
Lastly, the website www.tg1.rai.it,
recorded a considerable rise in viewing
figures and will see the strengthening of
the web production team in the new
year, with a staff of 12 journalists.