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Tg2 has accepted the challenge of digitalisation, which is implicating extensive investment also in terms of redefinition of the journalistic activity, confirming a vocation and courage to experiment which have always characterised it. |
TG2
The first half of 2009 was dominated by
the taking of Oath at the White House
by America's new President, Barack
Obama, the case of Eluana Englaro,
the European elections and the tragic
earthquake in L'Aquila, while the second
half of the year was characterised by the
G8 conference, transferred from the
original venue on the Isola della
Maddalena to L'Aquila, the killing of six
Italian soldiers in Kabul and the tragic
floods in Messina.
In this context, at the end of July, the
Tg2's new director, Mario Orfeo, was
elected and just a few weeks after his
arrival, the new broadcasting style was
developed. In the space of a few
months, this new style has made the
Tg2 more attentive to the quality of
news and information, with positive
effects on critics and audiences alike.
The current broadcasting style of the
Tg2 is seen as being more authoritative
and reliable, as well as offering broader
journalistic coverage of the news.
Over the past few months, the Tg2 has
undergone extensive restyling of the sets
and graphics, with innovation also
touching on the website, which has
witnessed a marked increase in the
number of accesses to multimedia
content.
In 2009, the Tg2 made 3,915
broadcasts, among news programmes,
specials, analytical features and live
events, for a total of about 1,220 hours,
corresponding to an average production
force of almost 3.5 hours a day.
The 8.30 p.m. edition of the Tg2 which,
with an average viewer age of 53,
represents Rai's youngest news
programme, reached a weighted
average 2,322,000 viewers with a
10.2% share (taking into consideration
the first and second part added from
July).
For almost 15 years, the 1.00-2.00
p.m. time slot of the Tg2 has comprised
the 1.00 p.m. edition of Tg2 Giorno,
Tg2 Costume e Società and Tg2
Medicina 33, the long-standing health
feature directed by Luciano Onder, on
air at 1.50 p.m., which recorded
1,586,000 viewers and a share of
13.5%.
In 2009 the Tg2 continued its work to
create numerous analytical features.
In the morning time slot, the journalistic
'container' Tg2 Punto.it and the feature
on economy Tg2 Nonsolosoldi, with
Friday afternoon dedicated to Si
Viaggiare and the after midnight slot
reserved for Tg2 Mizar, curated by the
culture production team.
Also: the weekly feature Tg2-Storie
which analyses the week's most
important stories; Tg2 Punto di vista, the
weekly appointment on current affairs,
celebrities and the hottest national and
international issues; the consolidated
Tg2 Motori and Tg2 Dossier, on air late
on Saturday evening.
The special edition of the Tg2 on 6
February, on the touching and
controversial issue of Eluana Englaro,
was of particular significance.