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Starting with the Giornale Radio at 7.20 a.m. until the Telegiornale della Notte at 10 past midnight, the TGR marks the daily lives of Italians, accounting them with a series of appointments providing news on their communities. |
TGR
In a setting like that of broadcasting,
characterised in 2009 by profound and
structural changes, Rai's regional
information has strengthened its position
thanks to the excellent results achieved
by Buongiorno Regione.
The new appointment with the TGR
which, from 19 January 2009 has been
on air in all the regions, responded
brilliantly to the rising demand for local
news, giving regional information a new
identity.
The programme, broadcast live on
RaiTre from Monday to Friday, from
7.30 a.m. to 8.00 a.m., has enhanced
the already vast offering of the TGR,
extending the space dedicated to local
information to the morning time slot.
The initiative has made it possible to
offer a better guarantee of the interests
representing the different cultures within
the country.
This makes the presentation of the
Testata Giornalistica Regionale stronger
and more youthful as it celebrates its
30th birthday.
Rai's biggest production unit, thanks to
its 707 journalists, the TGR is ready to
take on the challenges that present
themselves in a constantly evolving competitive context, thanks mainly to the
digitalisation process of the
broadcasting network.
Under this profile, the strategic
investments channelled by Rai into the
birth of a channel devoted entirely to
regional programming will be
fundamental.
With this in mind the TGR intends to set
up an organisation which is increasingly
detached from the traditional production
model.
Writers and cameramen must be able to
respond to new requirements quicker,
ensuring prompt information and being
open to suggestions by the public.
From this point of view, the new
Channel Management, which took up
office in October 2009, immediately
marked its management by launching
highly innovative enterprises with
regard to internal communication, with
the design of a new information
"relay" which will enable a more
structured exchange of information
between the regional departments and
those of the national news
programmes.
As regards television programming,
the Management is studying the
launch of a new informative
appointment which, exploiting existing
production energies, will complete the
offering in the morning time slot, with
a unique product in the broadcasting
panorama.
In a context still characterised by an
economic recession which hasn't
spared the communication sector, the
Testata Giornalistica Regionale has
paid considerable attention to costs,
adhering strictly to the budgets set and
closely observing the cost containment
policies.
During 2009, the TGR, has substantially
confirmed the excellent results of the
two main editions of the news with a
19.46% share for the 2.00 p.m. edition
of the Tg and a 16.08% share for the
7.30 p.m. edition.
With Buongiorno Regione, RaiTre's
viewing figures for the specific time slot
have doubled from 6.05% to 12.79%.