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Rai is Italy’s leading cultural company and Raitalia becomes the priority vehicle for all things Italian. |
Raitalia
Raitalia is distributed in all the
continents, 24 hours a day with three
different channels: Raitalia 1 for the
Americas (United States, Canada and
South America), Raitalia 2 for Asia
and Australia, and Raitalia 3 for
Africa.
It offers viewers the best of Rai’s
television production, of every kind: from
TV series to entertainment, from
information to journalistic analysis and
cultural productions.
The television offering of the best of
RaiUno, RaiDue and RaiTre is completed
by the original productions of Raitalia,
as well as 700 hours of television
programming and 2500 hours of radio
programming.
Information takes on a fundamental
role within this sphere: Italia Magazine,
the daily information magazine, with
English and Spanish subtitles, featuring
stories on Italians, art, culture and
international cooperation, levels of
excellence within the field of all things
made in Italy; Costanzo Italia, the
Sunday appointment with Maurizio
Costanzo, who comments on the
week’s most important events; Italia
Chiama Italia, a service programme
dedicated to the life of Italian
communities abroad, with two
appointments a week, one on Thursday
and the other on Sunday. The Thursday
programme is dedicated to the
political issues of the CGIE,
Committees, Associations and Regions,
and also offers opportunities to reflect
on current affairs and matters of
interest to Italians abroad. The Sunday
programme on the other hand offers
visibility to large-scale cultural events
all over the world and a space in which
to tell the stories of the protagonists of
the communities, at all levels; Regioni
d’Italia, the daily magazine which tells
the life of Italy’s towns and villages,
created in conjunction with TGR.
A special space is dedicated to sport
with La Giostra dei Gol, the traditional
appointment for Italians living abroad
all about Italian football, offering all
the matches played in the Serie A and
Serie B Football Championships.
During the programme, broadcast
every Saturday and Sunday, comments
and confrontations liven up the studio.
The information pages close with the
service broadcast, represented by the
religious slot, Cristianità, broadcast
every Sunday after the Pope’s Angelus,
with studio guests and recorded services.
The information programmes are joined
by those of the network.
The programming of Storie d’Italia
continued. This is a three-year cycle of
programmes, dedicated to the 150th
anniversary of the Unification of Italy,
which provides an excellent
opportunity to tell the story of our
country, using the wealth of TV series,
inquiries and documents from the
Teche Rai. A rich anthology, dating
from March 1861, introduced every
week by studio guests who analyse the
historical period on which the episode
focuses, with immense appreciation by
viewers.
Daily appointment with Italia è...,
everything unknown to those with little
knowledge of Italy, dedicated to the
Italian language, music, entertainment,
art and culture that have made Italy
internationally great.
Gran Sportello Italia, the weekly
information and service appointment
which tackles issues relating to taxes,
pensions, citizenship and the health
service for Italians living abroad,
offering extensive space to the stories
of Italians who have made their mark
outside of Italy.
And last but not least, the return to our
screens of Renzo Arbore, with the
programme Oggi qui….domani là, an
ironic and entertaining ‘hagiography’ of
the artist’s television and musical
activities, an opportunity to celebrate 20
years of concerts by Arbore and his
‘Orchestra Italiana’ all over the world,
from China to the United States, from
Russia to Brazil, from Canada to
Argentina.
Raitalia is also radio and Internet, for a
complete media offering.
The radio with news and information,
with sport and the historical broadcasts
of Taccuino Italiano and Notturno
Italiano.
Taccuino Italiano continues its journey
through literature, art, music,
entertainment and society.
Notturno Italiano, the oldest programme
in Rai galaxy, together with La Domenica
Sportiva, on air every night from 20 past
midnight to 6.00 a.m., has disseminated
the tradition for Italian music of all
times, also presenting, with live link-ups,
some of the most important light music
events that take place in Italy.
The Radio offering is completed with
Racconto Italiano, drama-documentaries
and TV series which tell the life and
vicissitudes of famous Italians loved all
over the world.
For a complete media offering, Raitalia
is also the Internet, with two portals,
both online in English and Spanish
versions too.
The first, Rai Internazionale online
(www.international.rai.it) is linked to
radio and television production where
users can consult the programming and
enjoy TV on demand and radio via
streaming. It is an information and
TV Division Specialized offering 43
analysis service on the TV and radio
programming of Italian public television
abroad and the distribution of the signal
in the world.
The second portal, Italica
(www.italica.rai.it) is dedicated to Italian
culture. A veritable virtual encyclopaedia
of our country, dedicated to its history,
customs and tradition, with the
institutional aim of disseminating and
promoting the knowledge of the Italian
language and culture throughout the
world.
In 2010 Rai Internazionale online and
Italica totalled about 20 million pages
viewed and about 4 million single users
(Nielsen figures).
The average monthly traffic is about
1,650,000 pages viewed and 320
thousand single users.
The total number of pages online is over
100,000, with about 200,000 pictures
and over 8,000 audio and video files.
The programming of the Television
Channels (Raitalia Tv), the radio
broadcaster (Raitalia Radio) and
websites published by Rai Internazionale
observe the inspiring criteria indicated by
the Convention between Rai -
Radiotelevisione Italiana and the
Presidency of the Council of Ministers,
signed in 2010, in force until 31
December 2012.