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Rai Premium
Rai Premium (formerly RaiSat Premium)
was launched in July 2003, with the
reorganization of the bouquet of RaiSat
channels, for the birth of Sky.
Initially available on a pay-TV basis via
satellite only, it was later distributed via
cable with the IPTV bouquet of Fastweb,
Alice and Infostrada.
In July 2009, when the contract between
RaiSat and Sky terminated, it became a
free channel. The new name, Rai
Premium, has been used since May
2010.
Rai Premium is a channel dedicated to
serial products, mainly Italian and
European titles.
In perspective, the channel's programme
also offers space to those international
titles, mainly American, in line with the
tastes of a traditional audience, always
in search of attentive and reassuring
formats, not necessarily held in the
company's repertory.
The enhancement of Rai's very rich
wealth of TV series is one of the main
aims of the channel, which spans from
the most prestigious titles of the
contemporary offering to Rai's past
production, basing choices on the
affinity with news and current affairs,
theme-based cycles and cycles
developed by director, actor or genre.