Rai Yoyo

This is the channel dedicated to preschool children. A place for playing and telling stories. The offering is rich and varied, with careful use of language and appropriate contents, fulfilling the heavy responsibility for guaranteeing entertainment for very young children as well as protection and quality for parents.

Its extensive and articulated library, organized by genres and production techniques (puppets, cartoons, productions) responds to the intention to educate while entertaining, prioritizing those titles characterized by a pedagogical approach.

An easily recognizable broadcasting and communicative project strengthens the distinctive nature of the channel's identityrelated mission with respect to competitors in the segment, which offer nothing more than entertainment, promoting interesting and evasive stimuli but rarely contemplating educational aims.

Besides a meticulous selection of the most interesting products available on the international market: Teletubbies, Waybuloo, Pocoyo, Il mondo di Elmo, Raccontami una storia, I Barbapapà, Peppa Pig, the channel also promotes the historical appointments of the general-interest channels, like Albero Azzurro, Melevisione, Il giornale del Fantabosco, Lo Zecchino d'Oro, capitalizing on professional experiences and production models that have led Rai to become leader in the national world of productions for children.