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Tg2 has accepted the challenge of digitalisation, which requires extensive investment also in terms of redefinition of the journalistic activity, confirming a vocation and courage to experiment which have always characterised it. |
TG2
2010 has been characterised by
numerous events of international
importance covered by the TG. The
tragedy of the earthquake in Haiti with a
global humanitarian mobilization, the oil
that leaked out of a BP platform in the
Gulf of Mexico and the dramatic story of
the Chilean miners, trapped
underground for weeks on end, with its
happy ending. In 2010, 13 Italian
soldiers were killed in service in
Afghanistan, in the Taleban ambush on
4 October. The Italian news was
dominated by the disappearance of two
teenage girls, with the discovery of the
body of Sarah Scazzi and the search for
Yara Gambirasio.
The television system in 2010, with the
switchover to DTT of important
regions, including Lombardy last
November, is gradually changing the
television habits of Italians, as the free
offering of channels is much greater
than on the analogue platform and,
even during the traditional time slots
occupied by the television news, the
viewing figures of children's
programmes broadcast on free digital
channels is rising.
We ought to mention that RaiDue was
the first Rai channel to be switched off
from the analogue platform in many
regions, to encourage families to switch
to digital. For months this had a
negative influence on the viewing figures
of the channel and the Tg, considering
that the Tg2 is often the most watched
programme of RaiDue.
Over the last year the Tg2 has broadcast
the record number of 4,372 events
among news reports, specials, features,
analyses and live events, totalling about
1,198 hours.
The 8.30 p.m. edition of the Tg2 which,
with an average viewer age of 53,
represents Rai's youngest news
programme, reached an average
2,314,000 viewers in 2010 with a 9.7%
share.
The 1.00 p.m. edition of the Tg2 over
the last year has recorded an increase in
viewers of almost 30,000, reaching an
average of 2,866,000 viewers (18.1%
share); Tg2 Costume e Società an
average of 2,125,000 viewers (12.8%
share); and Tg2 Medicina 33, on air at
1.50 p.m., recorded 1,727,000 viewers
and a share of 10.3%.
The early evening Tg2, broadcast at
6.30 p.m. until 9 July, with an average
of 849,000 viewers (6.8% share), was
brought forward to 6.15. p.m. from 10
July, reaching an average of 813,000
viewers in this new time slot (7.0 %
share).
The night time edition of the Tg2, with
an increase in viewers of almost 30,000
in 2010, reached an average of
842,000 viewers (6.8% share), securing
its place as the most-watched late
evening television news programme.
In the morning time slot, the
journalistic "container" Tg2 Punto.it is
broadcast at around 10.00 a.m. from
Monday to Friday, reaching 244,000
viewers in 2010 (5.5% share). It is
followed at 11.00 a.m. by the feature
on domestic economy Tg2
Nonsolosoldi, with an average of
238,000 viewers (5.5 % share). The
Tg2 feature Cinematinée, dedicated to
the films currently in the programming
schedule, is broadcast at 10.55 a.m.
on Friday. The 32 episodes broadcast
had an average of 319,000 viewers
(7.2% share).
Until the end of May 2010, RaiDue's
weekend container broadcast three
editions of the Tg2 on Saturday and
Sunday, at 7.00, 8.00 and 9.00 a.m.
Since September the morning television
news programmes have been moved to
the Tg1.
During the year the Tg2 produces
numerous journalistic analysis features,
including Achab libri in onda, Eat
parade, Tg2 Mizar, Dossier, Tg2 punto di
vista, Tg2Motori, Tg2 Storie and Tg2 Si
viaggiare.