TG3

The Tg3 is immediately recognisable by its originality, its live coverage and the way it tells stories.
The commitment is to help viewers to formulate their own opinion, providing all the useful elements, information, background and characterisers and telling the changes in society which take place every day, either right next door or far away from us. A choice which is rewarded by viewers despite the multiplication of sources of on-line information which preempt more traditional media.

The main edition of the Tg3, which goes on air at 7.00 p.m., occupies a stable third place among the evening editions of all the Tg journals. The figures for the Tg broadcast at 2.20 p.m. and the lunchtime Tg at 12.00, the only RAI national news programme broadcast from Milan, are also excellent. The viewing figures for Linea Notte, an hour of news and information presented live from midnight until one a.m., are very flattering, and this programme is highly innovative compared to the traditional night-time news programmes. Linea Notte, has increased its share by over one point (from 7.4 to 8.5% on an annual average). A Tg which talks about society, with its changes, particularly attentive to the categories of the so-called ‘weak subjects’ who only make a marginal appearance in traditional news programmes and find specific spaces and attention in the Tg3. Tg3 Lis – on air every day, using sign language and translated simultaneously, offers news flashes for two/three minutes for hearing impaired viewers.

Since September 2010 the space devoted to features broadcast from Monday to Friday at 12.27, lasting twenty minutes, has been replaced by Fuori Tg, a live informative programme with guests and experts linked up from the Rai studios or the Tg3 studio. Fuori Tg takes a daily look at people’s problems, ranging from health to consumer issues, from immigration to social matters in general.

The new formula is proving to be highly successful increasing last year’s viewing figures by about 2 share points and practically doubling the number of viewers.

Agenda del mondo with the foreign political reportages comprising the stories and everyday lives of people who are not necessarily famous but are highly representative of the situations discussed.

Sabato notte is a feature which deals with a variety of issues: live entertainment, theatre, dance and circus, with studio guests.
Pixel focuses on technology and innovation, Internet and questions linked with energy and the environment.
Persone proposes films that tell interestingly original and thoughtprovoking stories of ordinary people and their everyday lives first hand (without journalistic mediation). The Tg3 has always paid particular attention to the search for new languages in order to offer better information.

The Tg3 has had its own website since 2009, with over 100 pages and the possibility to see every edition of the Tg on line, along with the weekly features, Fuori Tg and videos sent in by users. We are about to launch new broadcasting proposals and this commitment is rewarded by the constant increase in the number of contacts received every day, as shown in the charts sent in every month by the RaiNet marketing department.