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Awareness of the importance that the action of the public broadcasting service can have on strengthening the cultural and educational policies of the country and the conviction that Rai’s cultural and learning policy has to succeed fully and systematically exploiting the new possibilities offered by the digital platform and the social web. With this in mind, Rai Educational intends to be a workshop capable of producing ideas, testing new formats and communicative models and producing content that associates innovation, visibility and a strong capacity for television and cross media circulation with quality. | ||||||||||||||||||||||||||||||||
Rai Educational
During the year, 62 titles almost all
belonging to Rai Educational
programmes were presented at national
and international festivals.
It should be noted that the channel
participated during the year in over 100
festivals and awards in the following 41
countries besides Italy: France,
Switzerland, Germany, the United
Kingdom, Greece, Spain, Denmark,
Belgium, Norway, the Principality of
Monaco, Austria, Finland, Scotland,
Holland, Russia, Byelorussia, Czech
Republic, Romania, Montenegro,
Ukraine, Serbia, Croatia, Kosovo,
Turkey, Canada, USA, Brazil, Cuba,
Ecuador, Mexico, Uruguay, Japan,
China, United Arab Emirates, Qatar,
Iran, Nepal, South Africa, Ethiopia,
Egypt and Australia.
In 2011, 15 awards were assigned to
our programmes: In Italia, Crash, the
Rai Storia channel, Lampi di genio in tv,
Atto unico, La Storia siamo noi
2009/10 and Magazzini Einstein (9
awards).
General-interest TV
Here are some of the highlights of the
programming from 2011:
• Crash – Contatto, Impatto,
Convivenza the only television
programme dedicated entirely to the
subject of immigration. During the
year it analysed the strength of the
impact of this phenomenon on our
country, to establish whether and
where there is contact between
immigrants and our society, how we
see it and how it has affected and
continues to affect everyday life.
• TV Talk, the tv analysis and discussion
programme, with the participation of
experts on communication, university
students and professors and television
celebrities themselves.
• Art News, the programme on current
events in the world of art and culture
which, in line with the Rai Educational
broadcasting project, also creates
products for the specialised channels
Rai Scuola and Rai Storia.
• G.A.P., meeting and confrontation
between young adults aged 18 to 27
and personalities from the world of
culture on the issues affecting society.
In 2011, Rai Storia hosted numerous
programmes dedicated to the
celebrations for the 150th anniversary of
the Unification of Italy, including: Res:
Italia ’61 (five episodes, presented by
the head of Rai Teche, Barbara
Scaramucci), to evoke the one
hundredth anniversary and Italy as it
was fifty years ago; Res Gestae Speciale 150, which, thanks to newspaper
articles from the time, narrated the
expectations and the proclamation of
the Kingdom of Italy; Magazzini Einstein,
with a series of five specials entitled
‘Archivi d’Italia’ dedicated to the Italian
archivist heritage, created jointly
between Rai and the General
Management for the Archives of the
Ministry of Cultural Heritage;
the
‘Rewind’ project re-proposed some of the best fiction produced by Rai over the
years, all based on the unification of
Italy: these include, Vita di Cavour (by
Piero Schivazappa, with Renzo Palmer),
and Lo scandalo della Banca Romana
(by Luigi Perelli, with Ivo Garrani).
But naturally programming tackled, as
always, numerous moments of our past
and recent history, with the cycle Res –
ritorno al presente which, with the
glorious sugar-paper coloured Fiat
1500 that followed the Giro d’Italia at
the end of the 1960s, travelled around
Italy to compare past and present; with
the column Res Mille papaveri rossi
which dedicated an hour every day to
the wars of the 20th century, with
documentaries on ‘the wars of the postwar
period’, from Korea to the war of
Coltan in the Congo; with Res - Come
Eravamo - La Donna which proposed
thirty years of Italian life, told through a
selection of materials taken from the Rai
Teche, with a special view of conditions
for women.
The new series of Scrittori per un anno
was also broadcast, and, in addition to
the traditional portraits with the interview
of a writer, it proposed theme-based
episodes on different subjects, through
the different voices of the numerous
protagonists encountered, including
Franca Valeri, the dramatist and director
Emma Dante, the Chilean writer Luis
Sepúlveda, Aldo Nove and Alessandro
Piperno.
The theme-based episodes included the
ideal library, a journey among the
books that have marked a lifetime.
Rai Scuola is the Rai Educational
channel created to encourage
communication between the world of
education, young people, families and
students of all ages.
A laboratory of ideas and contents
which responds to the needs of a society
undergoing transformation and which,
above all, makes young people the
starting point for reading the current
situation and looking to the future.
In 2011, the channel broadcast two
new programmes made in conjunction
with the Ministero della Istruzione,
Università e Ricerca (Italian Ministry for
Education, University and Research), the
revenues of which generate profits for
the Company:
• In Italia, l’Italia e l’Italiano per gli
stranieri, the project dedicated by Rai
Educational to teaching the Italian
language to foreign adults and young
adults with the ambitious aim of
creating the foundations for a
renewed concept of citizenship which
is not inherited, but chosen, not
dominated by emergency and
necessity, but by increasing
awareness.
• A ruota libera, a project on education
in road safety for upper and lower
secondary school students and
teachers. The main aim was to
promote the rules of the new Highway
Code.
The programme created in conjunction
with the Ministry of the Interior was
added:
• Cantieri d’Italia, a tool destined to
contribute to the integration of foreign
students who have only recently
arrived in Italy.
Web Educational
During the year, Rai Educational began
renewing and implementing the web to
suit the creation of a multimedia
platform to broadcast its products
through the two digital channels Rai
Storia and Rai Scuola, the relative
Internet video portals and vertical
theme-based portals on the contents.
As regards the vertical theme-based
portals, in 2011 work began on the
portals Rai Arte and Rai Letteratura.
Theme-based portals were also created
specifically in relation to the themes
tackled in the projects funded by the
Agreement with the Italian Ministry for
Education, University and Research.