In 2011 Rai Educational began a
renewal, in an evidently cross media
sense, of the broadcasting proposal,
the cultural and educational contents
of which are channelled through four
main broadcasting tools: the Rai
Scuola channel, the Rai Storia
channel, the presence within generalinterest
programming and the
presence on the web and on the new
web devices, from connected TV to
tablet and other mobile devices.
   
         
 
 
   
  Awareness of the importance that the action of the public broadcasting service can have on strengthening the cultural and educational policies of the country and the conviction that Rai’s cultural and learning policy has to succeed fully and systematically exploiting the new possibilities offered by the digital platform and the social web. With this in mind, Rai Educational intends to be a workshop capable of producing ideas, testing new formats and communicative models and producing content that associates innovation, visibility and a strong capacity for television and cross media circulation with quality.
   
 
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Rai Educational

During the year, 62 titles almost all belonging to Rai Educational programmes were presented at national and international festivals.
It should be noted that the channel participated during the year in over 100 festivals and awards in the following 41 countries besides Italy: France, Switzerland, Germany, the United Kingdom, Greece, Spain, Denmark, Belgium, Norway, the Principality of Monaco, Austria, Finland, Scotland, Holland, Russia, Byelorussia, Czech Republic, Romania, Montenegro, Ukraine, Serbia, Croatia, Kosovo, Turkey, Canada, USA, Brazil, Cuba, Ecuador, Mexico, Uruguay, Japan, China, United Arab Emirates, Qatar, Iran, Nepal, South Africa, Ethiopia, Egypt and Australia.
In 2011, 15 awards were assigned to our programmes: In Italia, Crash, the Rai Storia channel, Lampi di genio in tv, Atto unico, La Storia siamo noi 2009/10 and Magazzini Einstein (9 awards).

General-interest TV

Here are some of the highlights of the programming from 2011:
CrashContatto, Impatto, Convivenza the only television programme dedicated entirely to the subject of immigration. During the year it analysed the strength of the impact of this phenomenon on our country, to establish whether and where there is contact between immigrants and our society, how we see it and how it has affected and continues to affect everyday life.
TV Talk, the tv analysis and discussion programme, with the participation of experts on communication, university students and professors and television celebrities themselves.
Art News, the programme on current events in the world of art and culture which, in line with the Rai Educational broadcasting project, also creates products for the specialised channels Rai Scuola and Rai Storia.
G.A.P., meeting and confrontation between young adults aged 18 to 27 and personalities from the world of culture on the issues affecting society.


In 2011, Rai Storia hosted numerous programmes dedicated to the celebrations for the 150th anniversary of the Unification of Italy, including: Res: Italia ’61 (five episodes, presented by the head of Rai Teche, Barbara Scaramucci), to evoke the one hundredth anniversary and Italy as it was fifty years ago; Res Gestae Speciale 150, which, thanks to newspaper articles from the time, narrated the expectations and the proclamation of the Kingdom of Italy; Magazzini Einstein, with a series of five specials entitled ‘Archivi d’Italia’ dedicated to the Italian archivist heritage, created jointly between Rai and the General Management for the Archives of the Ministry of Cultural Heritage;
the ‘Rewind’ project re-proposed some of the best fiction produced by Rai over the years, all based on the unification of Italy: these include, Vita di Cavour (by Piero Schivazappa, with Renzo Palmer), and Lo scandalo della Banca Romana (by Luigi Perelli, with Ivo Garrani).

But naturally programming tackled, as always, numerous moments of our past and recent history, with the cycle Res – ritorno al presente which, with the glorious sugar-paper coloured Fiat 1500 that followed the Giro d’Italia at the end of the 1960s, travelled around Italy to compare past and present; with the column Res Mille papaveri rossi which dedicated an hour every day to the wars of the 20th century, with documentaries on ‘the wars of the postwar period’, from Korea to the war of Coltan in the Congo; with Res - Come Eravamo - La Donna which proposed thirty years of Italian life, told through a selection of materials taken from the Rai Teche, with a special view of conditions for women.

The new series of Scrittori per un anno was also broadcast, and, in addition to the traditional portraits with the interview of a writer, it proposed theme-based episodes on different subjects, through the different voices of the numerous protagonists encountered, including Franca Valeri, the dramatist and director Emma Dante, the Chilean writer Luis Sepúlveda, Aldo Nove and Alessandro Piperno.

The theme-based episodes included the ideal library, a journey among the books that have marked a lifetime.


Rai Scuola is the Rai Educational channel created to encourage communication between the world of education, young people, families and students of all ages.

A laboratory of ideas and contents which responds to the needs of a society undergoing transformation and which, above all, makes young people the starting point for reading the current situation and looking to the future.

In 2011, the channel broadcast two new programmes made in conjunction with the Ministero della Istruzione, Università e Ricerca (Italian Ministry for Education, University and Research), the revenues of which generate profits for the Company:
In Italia, l’Italia e l’Italiano per gli stranieri, the project dedicated by Rai Educational to teaching the Italian language to foreign adults and young adults with the ambitious aim of creating the foundations for a renewed concept of citizenship which is not inherited, but chosen, not dominated by emergency and necessity, but by increasing awareness.
A ruota libera, a project on education in road safety for upper and lower secondary school students and teachers. The main aim was to promote the rules of the new Highway Code.

The programme created in conjunction with the Ministry of the Interior was added:
Cantieri d’Italia, a tool destined to contribute to the integration of foreign students who have only recently arrived in Italy.

Web Educational

During the year, Rai Educational began renewing and implementing the web to suit the creation of a multimedia platform to broadcast its products through the two digital channels Rai Storia and Rai Scuola, the relative Internet video portals and vertical theme-based portals on the contents.

As regards the vertical theme-based portals, in 2011 work began on the portals Rai Arte and Rai Letteratura.

Theme-based portals were also created specifically in relation to the themes tackled in the projects funded by the Agreement with the Italian Ministry for Education, University and Research.