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| Rai Gulp |  |
Rai Gulp
Rai Gulp: fun, participation,
excitement and… connection.
Rai Gulp is the channel of the Rai
Ragazzi unit dedicated to school
children (aged 8 to 12) and young
teenagers, kids born in the digital age
who make their own decisions as to
what they watch on tv and tend to focus
their interests and hopes on very specific
tops, such as music, dance, action,
videogames, sport, interactivity and
direct participation.
To fully satisfy the needs of this target,
Rai Gulp’s programming offers plenty of
space not only to cartoons, but also to
fiction for kids and highly innovative
entertainment programmes:
from TV
series inspired by the music world,
bands and talent schools (Victorious,
eBand, The Naked Brothers Band) to
interactive game/talent shows in which
young musical talents or web celebrities
show off their skills (Social King 2.0);
from internationally successful teen
soaps (Grachi, Rebelde Way, Karkù) to
cartoons – many of which owned by Rai
– inspired by the fantastic universes to
which preadolescent imaginations are
still linked, with lots of titles relating to
magic, adventure, superheroes and
sport (Winx, Code Lyoko, Huntik, Avatar-
La Leggenda di Aang, Geronimo Stilton,
Cacciatori di Draghi, Martin Mystere, La
Compagnia dei Celestini, Spike Girls,
etc.).
Not forgetting the weekend film
appointment, which offers children and
their parents a chance to spend time
together.
All within a high-quality proposal based
on Rai’s experience and tradition for
children’s tv.
Rai Gulp is distinguished by a strong
presence also on the web and on the
social networks with different formats
and applications, capable of activating
on different media a community of users
that share and comment the television
contents on web and mobile phone.
Right from the beginning of 2012 Rai
Gulp has begun to evolve towards a new
television identity, both at graphic level
and in terms of content.
The aim is to
become an alternative and intelligent
proposal, devoted increasingly to
youngsters becoming more and more offlimits
to adults, inviting them to challenge
themselves, speak out and give their
opinions, participating actively in the
channel’s projects, keeping constantly up
to date with the most interesting
innovations; a revolutionary and ‘ethically
rebellious’ tv which escapes the logics of
passive entertainment and
homologation/emulation that
characterise many contemporary formats
(from reality shows to talent shows and
talk shows). The proposal that inspires
Rai Gulp aims to encourage a strong
identification of kids with stories and
profiles linked to everyday heroes, active
and responsible people, protagonists of
positive events.
All of the above, while
maintaining a healthy sense of challenge
and competition based on games and
positive values within the growth process.
In this setting, the Rai Gulp offering is
going to be increasingly interested in
narrating and portraying the main
passions and interests of kids on TV,
web and mobile, with a strong grip on
the currently state of the areas they
prefer (music, dance, games, sport,
videogames, jokes and pranks, hilarity,
friendship, sentiments etc.), maintaining
an increasingly strong and direct link
with the public, thanks also to
opportunities for multimedia interactivity
in real time, offered by live television.
