Raitalia

In 2011, Rai Internazionale recorded a consolidation of the programming style implemented from spring 2010, which was consolidated with a partial alteration of television programming, notwithstanding the calibration of each Raitalia TV channel in the various time zones of the reference cities for each continent (New York and Toronto for Raitalia 1 Americhe, Sidney and Beijing for Raitalia 2 Australia/Asia, Johannesburg for Raitalia 3 Africa).

Raitalia is distributed in all the continents with three different channels (Americas, Australia and Asia and Africa). It offers viewers the best of Rai’s television production, of every kind: from TV series to entertainment, from information to journalistic analysis and cultural productions.

The television offering is completed by the original productions of Raitalia.

Information takes on a fundamental role: Italia Magazine, the information magazine, told stories of Italians, from art to culture, from international cooperation to science, from the activity of our soldiers on peace missions to all things made in Italy, from folklore to sport and all levels of Italian excellence; Costanzo Italia, the Sunday appointment with Maurizio Costanzo, who comments on the week’s most important events; Italia Chiama Italia, a twice-weekly service programme dedicated to the life of Italian associations abroad. The Thursday programme is dedicated to the political issues of the CGIE, Committees, and members of parliament abroad, while the Sunday programme offers visibility to Italian cultural all over the world; Regioni d’Italia, the weekly feature produced in conjunction with TGR, which selected the most significant services of the weekly programme created by the departments of the Testata Giornalistica Regionale; the offering was completed by Cristianità, a religious feature broadcast on Sunday after the Pope’s Angelus, with studio guests who examined the issues of the day linked to current religious and liturgical affairs.

A special space was dedicated to sport with La Giostra dei Gol, telling Italians living abroad all about Italian football, offering all the matches played in the Serie A and Serie B Football Championships. During the programme, broadcast every Saturday and Sunday, comments and confrontations livened up the studio.

Compared to the past edition there was the new addition of Aspettando la Giostra, a 15-minute space broadcast on Friday with guests and filmed contributions.

The information programmes are joined by those of the network.

Storie d’Italia, which ended its three-year cycle of programmes on 10 July, was dedicated to the 150th anniversary of the Unification of Italy, telling the story of our country, using the wealth of TV series, inquiries and documents from the Teche Rai. Studio guests analysed the historical period on which the episode focused; Gran Sportello Italia, the weekly service appointment for Italians living abroad. With experts and guests in the studio, it tackled issues relating to taxes, pensions, voting rights, citizenship, the health service and numerous other topics suggested by viewers who wrote in to the programme; Italia è..., daily appointment dedicated to the Italian language, music, entertainment, art and culture that have made Italy internationally great. New compared to the past edition was the weekly special, broadcast on Saturday, which as well as telling the story of a territory, a city, an event, also talked about the people that represent levels of excellent in a given place.

Raitalia is also radio and the Internet, for a complete media offering.

Once again in 2011, Rai Internazionale’s radio offering for the Raitalia Radio channel featured the containers Taccuino Italiano, Racconto Italiano and Notturno Italiano.

Taccuino Italiano is the programme which puts lots of pieces together to create a large mosaic of voices and sounds to represent Italy today, as well as the Italian presence in the world, without forgetting the numerous traces of the past. It takes two main directions: that of music and that of excellence (in the fields of culture, art, entertainment, science, film, etc.).
In the space devoted to Taccuino Musica, there were live guests, singers, singer-songwriters, bands and new talents in the various music sectors, often performing live.
Music was also the focus of Cinque minuti con…, one musical guest a week for five minutes a day, and Taccuino Suite on Saturday morning.
The space of Taccuino Eccellenze was dedicated, among other themes, to entrepreneurs, writers, creative talents, craftsmen and all those who contribute to achieving Italian excellence.

Racconto Italiano hosted a series of original radio plays, broadcast daily in two different time slots (one during the day and the other at night) to offer broader listening opportunities in the different continents.

Notturno Italiano, on air every night from 20 past midnight to 6.00 a.m. (Italian time), which corresponds to afternoon-evening in North-South America and morning in Australia, has disseminated the tradition for Italian music of all times. A space dedicated to the presentation of the news and main events in light Italian music (from the TV Division News & Information Sanremo Music Festival to the Tenco Award, from Musicultura to the independent producers’ market).
Two more thirty-minute spaces were dedicated respectively to the Australian and American (North, Central and South America) nights.

In terms of radio programming news and information pages were also featured in 2011: Italia chiama Italia, Servizi giornalistici and Italia Magazine, with information from and for Italians living outside Europe, and the weekly sports programme Tutto di Prima.

For a complete media offering, Raitalia is also the Internet, with two portals, both online in English and Spanish versions too.

The first, Rai Internazionale online (www.international.rai.it) is linked to radio and television production where users can consult the programming and enjoy TV on demand and radio via streaming. It is an information and analysis service on the TV and radio programming of Italian public television abroad and the distribution of the signal in the world.

The second portal, Italica (www.italica.rai.it) is dedicated to Italian culture. A veritable virtual encyclopaedia of our country, dedicated to its history, customs and tradition, with the institutional aim of disseminating and promoting the knowledge of the Italian language and culture throughout the world.

The architecture of the Italica website has been completely reformulated to guarantee users better use of the contents.
Also, the passage from a screen resolution of 800x600 to 1024x768 also implicated a consistent graphic operation.

In 2011 Rai Internazionale online and Italica totalled almost 20.1 million pages viewed by 3.9 million single users (Nielsen figures).
The total number of pages online is over 25,000, with about 21,000 pictures and over 6,000 audio and video files.