Rai Movie

Rai Movie is currently the only digital terrestrial channel that offers free programming 24 hours a day dedicated entirely to films, with a ‘general-interest’ offering designed to satisfy the tastes of all fans of the big screen.

In addition to the excellent selection of films, with the products selected being those contained in the Rai/RaiCinema library, with a consistent addition of purchases aimed at observing the indications of the Service Agreement to achieve the required shares of Italian and European production, in 2011 the channel followed the main film festivals, such as Venice, Cannes, Rome, Berlin, Los Angeles, Turin and Locarno, analysing the events in slots and features.

The channel’s programming is a constant mixture of classic and contemporary, which finds its balance in quality, the authority of its proposals and the involvement of wider and wider audiences.

Considerable results were achieved during the year in terms of the Rai brand image thanks to the channel and the audience share rose by 89% over the full day and by 119% on prime time compared to 2010. This is an excellent result considering that the channel’s national coverage is just 70% of the total.
The outlook for 2012 is positive and will be further consolidated by the final switch-over to DTT, which will begin on 7 May and be completed in June 2012.