Rai News

The numbers speak for themselves: 61,474 viewers on average for the year over the whole day, which is more than double that of the previous year (26,675 viewers), without counting the contribution from the free broadcasts on Rai 3.
This is even more interesting if we think in terms of the share: the 0.6% reached by the Rai news channel takes it, in the ranking of specialised channels, from the nineteenth place occupied in 2010 (with 0.2%) to eleventh, climbing eight places.

The overtaking of its direct competitor, Sky Tg24 consolidated in December 2010 almost doubled in 2011: 61,474 viewers against 34,983, for a share of 0.6 against 0.34 (Auditel figures for, 2.00 a.m. – 1.59 a.m. time slot, 4+ with guests). This is undoubtedly positive, but doesn’t consider a new competitor, Mediaset’s Tgcom 24, the viewing figures of which are not yet available, which is broadcast on DTT and on the satellite platform (unlike Sky 24 which is only available on satellite).

As well as creating a new studio, a project which is still in progress, the most important innovation was definitely the change of broadcasting from 4:3 to 16:9, accompanied by the renewal of the channel’s graphics, which are more streamlined but also richer in terms of written information.

In this way, Rai News confirmed its avant-garde role within Rai’s offering and moved into line with the standards of the world’s leading all-news channels.

The work on the graphics is still underway and the next step is envisaged with the change of studio.

Interesting innovations also took place with regard to programming.

Faithful to its philosophy of not being just another journal, but more of a window onto world events, from the Arab Spring to the events leading to the birth of the Monti Government, with a watchful eye particularly on live events, Rai News has continued to offer situations that often receive little attention from general-interest television the right to visibility, to test nontraditional formulas, such as an overview of the day’s newspapers, commented on by exponents from the foreign press, to feed a website, www.rainews24.rai.it, which has become a reference point for on-line information and for communication with the social networks.