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| Rai Yoyo |  |
Rai Yoyo
Rai YoYo: to learn and grow with
games and stories.
Rai YoYo is the channel of the Rai
Ragazzi unit dedicated to preschool
children (aged 3-5, with a secondary
target extended to children aged 6-7)
and their families.
The channel boasts a rich, articulate
range of quality programmes, made to
measure for younger viewers in a fun yet
intelligent key (based on the principle of
‘learning through play’) using the most
diverse languages; cartoons, studiobased
programmes, fairy tales and
sitcoms with puppets. The selection of
programmes responds first and foremost
to the need to propose contents based
on a solid and carefully created
narrative foundation, focusing on high
quality and an extensive ‘edutainment’
content, with the aim of stimulating
children and accompanying them on
their daily discovery of themselves and
the world around them.
In this way, Rai YoYo integrates with and
enriches the activities of parents and
educators, who can feel reassured even
when they leave children alone in front
of the television.
The value of the ‘historical’
appointments with Rai’s children’s
programmes, such as Melevisione,
l’Albero Azzurro, Il Giornale del
Fantabosco, Lo Zecchino d’Oro, È
Domenica Papà (now Parapapà) is
enhanced and original new productions
are also given space: Ma Che Bel
Castello (with the long-term
educational-pedagogical collaboration
of FISM – Federazione Italiana Scuola Materne – The Italian Nursery Schools
Federation), Casa Lallo (a sitcom with
puppets which originated from
Parapapà), Le Storie Di Gipo (which,
from 2012, will help to discover the
greatest stories and fairy tales of Italy
and its regions, handed down by
grandparents to their grandchildren).
All
the productions capitalise experience,
professionalism and productive models
that have made Rai leader in the Italian
market of children’s television over the
years, making the most of the
production resources and capacities of
the TV Production Centre in Turin.
In addition to in-house productions, the
offering proposes the best of Italian,
European and international animated
productions: Peppa Pig, Teletubbies,
Postman Pat, Fireman Sam, Hurray for
Huckle, Chuggington, Bob the Builder,
Roary the Racing Car, Bo on the Go! And many. Many more. There are also
numerous RaiFiction co-productions:
from Pimpa to Ondino, from Cuccioli to
L‘arte Con Matì E Dadà, from Dixiland to Le Ricette della Cuocarina.
The programming positions follow the
rhythms and activities of children at
different times of day and during the
main seasonal appointments.
In 2012, the channel’s offering intends to:
• develop the Mondo di YoYo in a
cross-media key as an extra-television
component of the offering, aimed at
favouring agreement between families
and the channel on the territory
(Il
Villaggio di YoYo) and on other
platforms.
With the new websites,
theatre performances and workshops
linked to the main programmes
produced, the cross-media element is
reinforced with the involvement of
young viewers in ‘doing things’ and
participating (increased
interaction/interactivity).
The claim
“Let’s play together in YoYo world”
expresses the channel’s programming
philosophy, incorporating its main
development lines: play as a
fundamental part of a child’s life, fun
in an edutainment key, sharing with
young friends and relations,
interactive participation within a
universe of positive values;
• strengthen the relationship with the
secondary target with the aim of
being recognised as a useful and
helpful support in the difficult task of
parent and educator.
Parola di
Mamma e Papà opens a
‘communication window’ among
young parents faced with the classic
problems of early childhood –
sleepless nights, feeding, separation,
introduction to nursery school, etc. –
and experts in the sector –
psychologists, paediatricians, etc.;
• strengthen the direct link with the
primary target (children) activating the
column dedicated to
La Posta di YoYo in tv and on the web.
