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The regulatory
framework
2011 was characterized by legislative
intervention concerning the regulation of
the broadcasting industry, as detailed
below.
Switchover to DTT
Art. 4 of Law Decree no. 34 of 31
March 2011, as amended by art. 25,
paragraph 2, Law Decree no. 98 of 6
July 2011, converted with
amendments by Law no. 111 of 15
July 2011, established that the term
for outlining the schedule for the
switchover to DTT has been extended
to 30 September 2011. The law states
that the Ministry of Economic
Development will assign the rights to
use the broadcasting frequencies by
30 June 2012.
The same Ministry, with Decree of 11
May 2011, amended, due to further
technical considerations, the national
schedule for the switchover to DTT,
rearranging the second half of 2011
(switchover in Liguria, Tuscany and
Umbria, Marche, Abruzzo and Molise)
and the first half of 2012 (switchover in
Basilicata and Apulia, Sicily and
Calabria).
Subsequently, with Ministerial Decree 15
September 2011, the switchover in
Abruzzo and Molise was postponed to
the first half of 2012.
With further decrees, the Minister
established the switchover to DTT in
Liguria from 10 October 2011 and by
the final deadline of 2 November 2011
(Ministerial Decree 24 June 2011), in
Tuscany, Umbria and in the provinces of
La Spezia and Viterbo from 3 November
2011 and by the final deadline of 2
December 2011 (Ministerial Decree 24
June 2011), in Marche from 5 December 2011 and by the final
deadline of 21 December 2011
(Ministerial Decree 24 June 2011), in
Abruzzo and Molise, including the
province of Foggia, from 7 May 2012
and by the final deadline of 23 May
2012 (Ministerial Decree 14 December
2011), in Apulia and Basilicata,
including the provinces of Cosenza and
Crotone, from 24 May 2012 and by the
final deadline of 8 June 2012
(Ministerial Decree 14 December 2011)
and in Sicily and Calabria from 11 June
2012 and by the final deadline of 30
June 2012 (Ministerial Decree 14
December 2011).
Assignment of frequencies – Beauty
Contest
In April 2009, the Authority
implemented resolution no.
181/09/CONS containing the criteria
for the complete digitalization of the
terrestrial television networks, which
indicated that a bid procedure would
be held for the assignment of
frequencies for the exercise of five DTT
networks, as well as a possible network
for terrestrial television broadcasts to
mobile terminals using Dvb-H
technology.
Following the issue of AGCOM
resolution no. 497/10/CONS of 23
September 2010 and publication of the
bid procedure and pertinent regulations
by the Ministry of Economic
Development (8 July 2011), on 6
September 2011, Rai presented the
application to participate in the
procedure.
With directorial decree of 20 January
2012, the Ministry of Economic
Development suspended the bid
procedure for the assignment of the
rights to use television frequencies for
DTT broadcasting (so-called Beauty
Contest) for 90 days.
Broadcasting content to the end users
In resolution no. 24/11/CONS of 20
January 2011, the Authority established
the extension until 31 December 2012
(or until the completion of the switch-off)
of the obligations of Rai and RTI
envisaged in the previous resolution no.
159/08/CONS, on the matter of:
access, use of determined network
resources, transparency, nondiscrimination
and separate accounting,
in order to simplify the creation of the
DTT networks by new operators and to
make the development of these
networks effective in reasonable times,
regulating the offering of broadcasting
services at prices oriented towards costs
by existing operators that already have
networks with extensive national
coverage.
Special licence fee
Monitoring of licence fee payment
Art. 17 of Law Decree no. 201 of 6
December 2011, containing urgent
instructions for the growth, equity and
consolidation of the public accounts,
published in Official Gazette no. 284
dated 6 December 2011, S.O. and
converted into law with amendments by
art. 1, paragraph 1, Law no. 214 of
22 December 2011, envisaged that
companies indicate their special
licence number and category on their
tax returns for the application of the
special licence rate, as well as the
other elements that might be indicated
in the provision for approval of the tax
return form, to check payment of the
licence fee.
Television voting
With resolution no. 38/11/CONS of 3
February 2011, the Authority that
guarantees communications approved
the regulation of the transparency and effectiveness of the television voting
system. The main aim of the new
regulations is to assure users more
transparency in the overall operation
of the service and, more importantly,
its reliability. The new rules particularly
include: the possibility for users to
know the essential characteristics of
the television voting system at least
seven days before the start of the
broadcast, including addresses for
reports or complaints; the exclusion of
votes from call centre switchboards by
repetition systems which alter the
recording of the preferences
expressed; the new daily and weekly
voting limits; the regulation of service
costs; the splitting of responsibility
between the telephone operator, the
manager of the technological platform
and the television network.
Independent producers
European works
With resolution no. 66/09/CONS of 13
February 2009, the AGCOM approved
the Regulation of the matter of
programming and investment
obligations in favour of European works
and works by independent producers,
establishing that, on all networks and
distribution platforms, and regardless of
the coding of the broadcasts, Rai
reserve for European works made in the
last five years a minimum share of 20%
of broadcasting time, including films of
original Italian expression, wherever
they might be produced. The public
service general broadcasting
concession holder is also required to
devote at least 15% of overall annual
revenues from licence fees relating to
the broadcasting offering and of the
pertinent advertising revenues, net of
income relating to agreements with the
Public Administration and from the sale
of goods and services, to European
works.
Secondary rights
With resolution no. 30/11/CSP of 3
February 2011, the AGCOM regulated
the criteria for the limitation in time of
use of secondary rights acquired by the
suppliers of audiovisual media services,
establishing that Rai, like the other
suppliers of media services, is required
to adopt a self-regulation procedure for
the regulation of relations with television
producers, guaranteeing that these
relations are pursued according to
principles of equity and nondiscrimination
and that the negotiation
of the single rights takes place
autonomously, in order to allow
enhancement of the value of each right.
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