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Once again in 2011 Italians preferred the Tg1 as their leading source of information. |
TG1
During the past year, Tg1 confirmed its
status as the most watched television
news programme in Italy. All the top 75
positions in the ranking of the mostwatched
news programmes are
occupied by Tg1; in the top 100, 98
places are occupied by Tg1, and 2 by
Tg5.
The productive efforts made by Tg1 in
the last year have made it possible to
create a quantity of broadcasts (news
reports, specials, features, analyses and
special editions) totalling about 1,226
hours, with 4,461 television events.
2011 was characterised by numerous
events in Italy and the world. It was the
150th anniversary of the Unification of
Italy, Pope John Paul II was blessed and
the command of the government was
handed over from Silvio Berlusconi to
Mario Monti. The news was dominated
by the dramatic events regarding the
murder of Melania Rea. The world of
sport lost motorcycling champion Marco
Simoncelli, who died in an accident
during the Malaysia Grand Prix.
Overseas – alongside happy events
like the English royal wedding
between Prince William and Kate
Middleton – there was a terrorist
attack which killed 21 people in the
Church of Saints in Alexandria, Egypt,
the Arab Spring and the fall of
Mubarak, the uprising in Libya and
the killing of Gheddafi, the terrible
earthquake in Japan and the
consequent explosion at the nuclear
power station of Fukushima, the killing
of Osama Bin Laden, the massacre in
Oslo with 76 deaths and the death of
the founder of Apple, Steve Jobs.
Tg1 continued the work of the internet
department which consistently amplified
the role of the programme’s previous
website.
In 2011 the Tg1 website totalled 50.4
million pages visited and a monthly
average of 504 thousand single users.
This represents an increase of 87% on
the previous year in terms of pages
visited and of 52% in terms of single
users. Within Rai’s news and
information, the site’s traffic represents
13% of the total pages visited and 16%
of the total single users. In the ranking
for single users of Rai’s websites the Tg1
site climbs to 6th place, from 11th in
2010.
The 8.00 p.m. edition of the Tg1 is
confirmed as the leading source of
information and as one of the most
watched TV programmes every day. In
2011, the 8.00 p.m. edition of the Tg1
obtained an average audience of
5,299,256 viewers with an average
share of 23.66%.
The 1.30 p.m. edition of the Tg1
reached an average number of
4,261,356 viewers with a share of
24.03%. The Tg1 Economy supplement,
which lasts 10 minutes and is broadcast
at 2.00 p.m., attracts 2,076,226
viewers with a share of 12.11%.
The 5.00 p.m. edition of the Tg1 in
2011 obtained an average of
1,896,402 viewers with an 18.80%
share.
In 2011, Tg1 Notte recorded an
average of 483,928 viewers and a
10.71% share.
But the real innovation,
and not only in broadcasting terms, is
Tg1 60 secondi, which goes on air in
the middle of the evening and totalled
an average of 2,044,820 viewers and a
share of 12.41%.
Tg1 60 secondi was
the most watched programme in the Top
100 television news programmes of the
general-interest channels, gaining 1st
and 2nd places on 19 February 2011,
with 9,824,908 viewers and a 67.97%
share, and on 15 February 2011, with
7,474,866 viewers and a 49.23% share
during the Sanremo Music Festival.
As regards the morning editions, the
7.00 a.m. Tg1 obtained an average of
871,633 viewers with a share of
25.56%, the 8.00 a.m. Tg1 obtained
an average of 1,465,697 viewers with a
share of 25.57% and the 9.00 a.m.
Tg1 obtained an average of 1,331,855
viewers with a share of 25.57%.