Rai Cinema

Rai Cinema’s main activities are the purchase of film and TV series in compliance with the needs of Rai’s general-interest channels and topics which arise in the context of development of the television offering represented by DTT, film production and theatrical and home video distribution.

Generally speaking, despite a constantly falling investment capacity, Rai Cinema succeeded in maintaining a leading role in terms of weight and consideration thanks to a careful buying policy, cutting out a space of its own in a highly competitive and constantly evolving market, thanks to consolidated relationships and fast action.

Rai Cinema continues to pay increasing attention to the different types of rights available for purchase, against the consolidation of more and more new forms of exploitation and a strategy of the Rai Group based on the development of DTT and renewed business models.

For more detailed information on the activities of Rai Cinema, see the report on operations of the consolidated financial statements.