Rai 2 is the most digital
of Rai’s general-interest
channels. A channel
aimed at a demanding
and active public which
follows it by choice and
not out of habit, a public
which knows how to
move among the various
platforms but
appreciates an
innovative yet
recognisable proposal.
  
 
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RaiDue

Rai 2 is a trend-setting channel, attentive to emerging cultural movements, current events and recent history. A channel associated with semantic connotations, such as modernity, dynamicity, curiosity, originality and creativity.

2012 was a year of transition for Rai 2. Having overcome the difficulties of 2011, Rai 2 faced its public with an organic programming project, with considerable innovations in formula and layout and with the introduction of new faces.