Rai Movie

In 2012, in its general lines Rai Movie consolidated the philosophy of programming which defines its programming, that of a film channel aimed at a broad rather than ‘niche’ offering, simultaneously introducing some considerable innovations.

With a view to creating audience loyalty, prime time and evening programming every day of the week maintained serialisation by genres and theme-based cycles.
The most important innovations in 2012 included a weekly prime time space dedicated to new Italian films.