Rai Premium

2012 was a year of metamorphosis for Rai Premium: from the ‘Italian story’ to the ‘story’ channel.

In fact, to comply with AGCOM Resolution no. 366/10/CONS, at least 7 hours a day of non-European programmes were included starting from April.
This change did not, however, ruin the identity of Rai Premium built up over the years by selecting the most effective titles and the best loved protagonists, deriving from an increasingly standardised and modern offering, by dense narration and by a stronger and longer-lasting involvement.