2012 was the year of the complete switchover to digital terrestrial technology for Rai1. The setting is much more competitive, partly due to the growing viewing figures relating to the specialised channels.

This is the new panorama of reference in which Rai 1 maintains its leadership, improving on the prime time result of 2011 and increasing the advantage over its direct competitor, Canale 5.

Rai 1 has consolidated the relationship with the public, thanks to a popular, high-quality offering across a variety of television genres.