Carlo Rodomonti, Head of Strategic and Digital Marketing, Rai Cinema / Vice-President of the Union of Digital Editors and Creators - Anica. Manager specialized in marketing within the media and entertainment sector; lecturer in "Economics of Crossmediality" at the Master's in Image, Cinema, and Audiovisual at the Catholic University; Vice-President of the Union of Digital Editors and Creators at Anica. He has articulated experience in launching film products, organizing events, and integrated management of digital, social, and VR platforms. In his current role as Head of Strategic and Digital Marketing at Rai Cinema, he launched the first Italian VR app for film content and events, created the first network of VR cinemas in Italy, developed the Rai Cinema metaverse, and initiated a series of transmedia and innovative projects. Previously, he served as marketing manager at 01 Distribution and Medusa Cinema. He began his professional journey as a Marketing Assistant at Medusa Film.