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Research and Development
The Technological Strategies Division
worked on guaranteeing a single line of
technological development in the Rai
Group. Starting with the contributions to
the preparation of the Industrial Plan, the
action is implemented by checking the
consistency of the technological decisions
made by the various structures with the
Parent Company's overall strategies and
through the functional coordination of
the various internal technical operating
structures to identify and exploit every
synergy within the Group.
The digital transformation
The extensive change in the television
market, with the expansion and
differentiation of the distribution
platforms, and the renewal of the
technical equipment on the professional
and consumer markets, is founded on
all areas of digital technology.
The Public Service broadcaster's role,
consolidated on the traditional
platforms, must be extended to those of
a more innovative and multimedia
nature. With this in mind, a 'Digital
Regulatory Plan' has been drawn up to
guide the Rai Group in its future
technological choices to adapt the entire
production process to the requirements
of flexibility and effectiveness to feed an
efficient multi-platform offering.
The most recent activities focused on:
• standards for managing the metadata
associated with the television product
and for integration with the
programming scheduling systems;
• use of IT networks and equipment,
also for audio-video contribution
services and IP-based solutions for
national and international links.
Digital Terrestrial Television
Over 70% of the population has now
switched permanently to DTT. The
figures confirm an increase in the time
spent watching TV, also sustained by the
multiplication of the offering of new
channels.
To make it easier to choose among the
13 + 1HD channels proposed by Rai,
an MHP application named
'telecomando' has been implemented
to enable viewers to find their way
around the Rai channels available and
choose from the contents offered,
thanks to integration with the
EPG/Electronic Programme Guide. At
international level the 'Report on
Transaction from Analogue to Digital
Broadcasting', which is proposed as an
international guide for the conversion
of transmission networks, was
consolidated.
High Definition Television (HDTV)
and 3DTV
HDTV services are becoming more and
more widely available on the various
platforms, mainly on satellite, and also
on the terrestrial and cable networks.
For HDTV to become an involving
experience for users, it is necessary for
the associated audio experience to be
just as exciting.
The research and experimentation
activity in the audio surround recording
field using holophonic and ambisonic
microphones is focused on very high
quality audio, suited to the various types
of programmes.
Within the scope of the HD Forum
Italia, Rai has taken on responsibility
for the technical work team to create a
multi volume work (HD Book
Collection) aimed at the HD audiovisual
industry.
In 2010 stereoscopic vision (3D), which
has acquired a leading role in cinemas
in recent years, entered our homes too.
In conjunction with the Production
Centre in Turin, short 3D films were
produced using stereoscopic technology.
They included a view backstage at a
performance of Rigoletto in Mantua,
which showed the immense effort made
by Rai in the production of the event,
and the filming, at Milan's Piccolo
Teatro, of Arlecchino servitore di due
padroni, with Ferruccio Soleri, from
which a short film lasting about 15
minutes was made. On this subject, the
activities of the Research Centre
regarded, among other things, the
methods used to broadcast a 3D signal
which can also be received (in 2D) by
users without a 3D screen and without
the need for a further transmission
band. The proposal, made
internationally with the support of other
important terrestrial broadcasters, was
approved by the DVB consortium.
Hyper Media News: the convergence
between different types of journalistic
content
A service destined to the production
units of news and information
programmes, capable of aggregating
and automatically classifying
journalistic contents from television
and web sources, has been created
thanks to a joint effort between the
Research Centre and the Teche
Management. Hyper Media News
allows the automatic transcription of
words, automatically splits the news
into segments, analyses the written text
at semantic level, integrate information
generated by the automated filing of
the Teche Rai with that found on the
web and made available through
online news sites. The system is based
on semantic analysis techniques and
permits searches by concept or affinity
with known contents, representing a
significant step forward with respect to
the current search techniques based
on keywords. Hyper Media News has
been awarded the Confindustria ICMT
2010 prize for innovation, presented
by the President of the Republic, and
the "Giovanni Giovannini" award of
the FIEG.
Technical quality
The wide variety of services offered by
Rai to users on the various distribution
platforms requires sophisticated
instruments to verify and improve
technical quality, monitored in detail
both during production and
broadcasting, always in relation to
better customer services.
Rai considers the commitment to
technical quality to be one of the
primary duties of the Public Service, as
established by the Service Contract.
With this in mind a special system called
'EVAluator' has been created, obtaining
certification of conformity to the system
specifications envisaged for the
monitoring of the broadcasting services
supplied to the public.
A local, national and international
network
European institutions, leading
companies and Universities are the
preferred partners of a network of
initiatives, collaborations and projects of
national and international breadth,
though which Technological Strategies
and the Centre for Research provide
innovation within the Company.
Relationships have been developed with
local, national and international
interlocutors and agreements made
with the worlds of industry, standards
boards and research, as well as with the
academic world.
The aspects focused on were: mobile
television (DVB-SH), Wi-Max, Open
Internet TV and Web TV, infomobility,
digital radio (DAB/DMB, DRM: Digital
Radio Mondiale).
The strategic front of research
Rai's Centre for Research, Innovation
and Tecnology (CRIT) is responsible for
the on-site experimentation of new
platforms and supports the Rai Group's
engineering in the launch of new
services, particularly for:
• High definition (HDTV) and 3D-TV,
actively participating in the
development of the DVB-T2 system,
capable of disseminating up to 3-4
HDTV programmes encoded in
MPEG-4 for every television
frequency (multiplex), thus improving
the performances of first generation
DVB-T. The on-site tests of the new
system continued with the validation
of the transmission systems and
receiving equipment. By proposal of
CRIT and the BBC, the DVB
consortium is completing the T2
system to supply mobile television
and radio services.
• Mobile TV and Digital Radio, with
experimental services in relation to
infomobility for use in mobile
television systems (DVB-SH) and those
more specific, linked to the world of
radiophony (with experiments in the
Turin area) and collaborations with
the FIAT Research Centre.
• Archives, cooperating with Rai Teche
and ICT for a multimedia
documentation system of the
company archives and an automated
digitalisation system of Betacam
cassettes. The News sector in
particular contributed to the Portal of
the Production Units.
• TV 'on demand', cooperating with
the Company Divisions and technical
standardisation organisations.
• Basic research, on subjects such as
super-high definition television, like
'4K', second generation 3D-TV and
the development of innovative and
patented audio recording systems
(holophonic and ambisonic), based
on multi capsule microphones.
• Services for the disabled, to simplify
access to information services.
• DTT, participating within the sphere of
DGTVi/HDForum Italia in the
definition of the specifications of the
various types of receivers and relative
names (SD, HD, Broadband) and
supplying support for the validation
and update via ether of the receiver
SW on the market.
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